Master the vane girl's underwear romantic spring just around the corner
Try to think back to the student days, sexual adolescent enlightenment, often from the hot summer that the crush on your girl wearing a white shirt looming revealing cute little start?
Her slight penetration is great, but you cast all the restlessness in adolescence on the little cute one. At that time girls underwear in ignorant boys like a hot summer wind into the classroom, blowing into the boy's heart, that in many campus gossip, the most malicious speculation on girls is actually she was wearing Bra!
"Underwear concept" early education
Nowadays, parents who "grow up with their own little girls" do not understand the girl's mind, but what they care about is how to provide more education and protection for the "girls".
According to a survey conducted by the United States, up to 70% of the 100 middle-class families interviewed talked about sex with "teenage girls." And into the adolescent "girl" underwear knowledge penetration rate as high as 91.7%. Lingerie and sexual association, to some extent, showed one of the best ways to carry out soft physiology education for adolescent girls.
Before 2010, girls lingerie only stay in a broad style classification. That color pink, tender style, you can be included in the ranks of girls underwear. Industry market even more specifically for such a population to develop a complete index of production, from a large direction, then the girls lingerie industry, just rough from the age and style to define girls underwear. Not only empty consumption of industry resources, but also can not get the consumer's approval.
Bai Ling 100 Li company's "Girl Kingdom"
In 2010, the domestic girls lingerie market is still in its infancy, at this time compared with the adult underwear lingerie, whether fabric, color, style or version of the design is not much difference between the size of the real girls tailor-made coveralls brand Few, which means the existence of opportunities!
In the same year, the general manager of Bai Ling Bai Li brand helm is exactly insight into the development trend of the girls underwear market and the creation of the "Bai Ling Bai Li" brand, formally enter the girls lingerie market, and the brand of girls underwear consumer groups standard is defined as Girls aged 9-18 years of development, and shouted the "girls healthy body specialists" brand slogan!
At that time, many people are not optimistic about the breakdown of the category, that girls can do 10 million annual sales of underwear is the limit. However, the sales target of 700 million set in the first year was 100% of the sales target, which doubled the actual sales to make the industry staggering.
No one realized that there was such a strong demand for underwear in the market.
Bailian Bai Li positive market response proved that the consumer awareness of the brand of girls underwear increased year by year, girls underwear market demand continues to increase.
Bai Ling hundred Li into the market for the first year, the annual sales of over 1 million provincial-level market only 4, but the development so far the national sales of not more than 1 million provincial-level market, only 4. This year, Liaoning market alone exceeded 10 million record, so that everyone looks pretty girls lingerie market.
Just 6 years, from a small team of 5 individuals to break the brand sales of hundreds of millions of annual sales.
Such a huge change, thanks to the rapid growth of girls underwear market.
The Change from "Girlhood" to "Golden Age"
With the advancement of the market, there are also many emerging brands of girls underwear. The consequent problem is that the homogenization of products has become a common phenomenon. How to improve the core competitiveness of brands has become the focus of many brands? Bai Ling hundred Li again walked in front of competitors - is committed to creating the first domestic cotton girl underwear brand!
Most adult underwear is the use of a large number of lace, mesh fabric, prone to discomfort, failed to play a good breast nurturing effect.
Therefore, the general choice of girls lingerie cotton, not to stimulate the skin fabric, one hundred Ling hundred Li cotton-based products to play, aimed at people-oriented but also in the interpretation of the core values ​​of the brand concept - comfortable and healthy.
Large-scale, systematic brand extension
Although the girl's underwear, represented by the hundred Ling Li Bai has made rapid development.
For terminal operators in the exhibition, promotion, training, etc. are still in the optimization and upgrading.
As a representative of the girls underwear Bai Ling Bai Li brand, but also seize the opportunity to actively change their minds, integration of resources, surprise in the existing industry resources to find new product line, open up the industry's internal relations, the real opening of a new era of girls underwear, "Build the first brand of girls underwear," a new "girl underwear era, just around the corner.
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