No need to innovate is the latest, after the economic era, Handu Yishe comprehensive S2b enterprise model

文|山萝花石泽兰

In the era of the Internet of Everything, the relationship between business development and the Internet is getting closer. From B2M, B2B, B2C, C2C to O2O, P2P, Internet +, VR, it seems that a commercial hot word is born every year to capture the shadow of the rapid development of the Internet era. The hottest business word of the year is S2b, which is the most advanced business model in the next five years.

In May 2017, Prof. Zeng Ming, the Education Minister of Lakeside University, put forward the innovative thinking of future business and the concept of S2b new business model at the Tmall Smart Supply Chain Open Day Forum, which triggered many reflections on S2b.

A careful study of the S2b model is a summary of the industry's Internet landing model. S represents a large supply platform, which will better empower more b and help them better serve their customers. This is an innovative collaborative network that subverts the traditional franchise system.

b is a species that grows on the supply platform S. S will guarantee the survival of b and provide back-end support, but it is important for b to make full use of its own flow and fully exert its autonomy, thus forming a new driving force. Smaller b. For the time being, we will call it Big B in those companies that have their own traffic and can be assigned to other b.

In fact, Handu Yishe is a typical big B, and is the most typical representative of the S2b model.

Let's borrow some points from Zeng Ming's sharing about S2b and interpret the S2b mode of Handu Yishe.

I. Zeng Ming mentioned that S2b is the most promising business model in the future, and S2b is proposed to realize the core business model of C2B in the future. To achieve C2B, the basic condition is to have a flexible supply chain with low cost, fast response and high customization.

With the sales characteristics of “single product whole operation system”, Handu Clothes Co., Ltd. has established a flexible supply chain system with “big variety and quick return” as the core driven by big data, through HSCM (Handu Yishe supply chain) System) Determine the fabric accessories, carry out end-to-end order distribution through HSRM (Handu Yishe supplier coordination system), and determine the new rhythm through HOMS (Handu Yishe order processing system), through HWNS (Handu Yishe warehouse) Management system) to determine the return order. Not only is it agile and flexible, it can respond quickly to the market, and it controls product quality and product cost. At the same time, it reduces the risk of high inventory of the company, improves the company's core competitiveness, and has the basic conditions of the S2b model.

Second, in the S2b model, smart business is the most important competition standard for future business, and the premise of intelligent business is to form a closed loop of live data.

Since the establishment of Handu Yishe, it has built its own business intelligence system. For more than ten years, it has been continuously investing manpower and resources in the research and development of business intelligence. At present, the business intelligence integration system, order processing system, warehouse management system, logistics management system, planning operation system, supply chain system, supplier coordination system and activity management system independently developed by Handu Yishe have been established.

Handu Yishe's self-developed full-link digital system integrates "big data acquisition - big data analysis - big data application", and implements the whole chain for product design style, surface preparation, production, warehousing, marketing, etc. Real-time guidance to achieve the goal of “quickly identifying market demand and quickly meeting market demand”. The suppliers and manufacturers of Handu Yishe own the intelligent system terminal of Handu Yishe. With a complete set of algorithms, you can check the sales of related products at any time, and use the big data analysis as a guide to accurately match the production capacity and choose the best production. Program.

The company's operations are driven by digital business intelligence to achieve efficient and coordinated operation. Digital business intelligence is the killer that Handu's clothing is different from traditional clothing brands and the competitiveness of other brands.

Third, empowerment is the core of S2b's new business model.

Regarding the empowerment, Zeng Ming has a more detailed explanation. In addition to providing SaaS-based tool services, higher levels of empowerment, including centralized procurement of resources, common quality assurance, service integration, and data intelligence are also more important.

1 Han Du Yi She Big B has fully provided these five empowerments to the internal self-incubation of small b.

Handu Yishe's men's clothing brand AMH, children's wear brand Minnie Haru, middle-aged brand Di Kuina, Oriental style brand Su Shi, large size women's brand Fan Quien, European and American style women's brand Niban Shi. These subsidiaries, small b and Handu Yishe B, are wholly-owned or joint-venture relations, and have always received the data intelligence, service integration, common quality assurance, and centralized procurement of resources provided by Handu Yishe B. All five foundations, such as SaaS tools, and high-level empowerment support.

2 For the external cooperative brand's small b, Handu Yishe B has achieved the empowerment of service integration and data intelligence level.

Handu Yishe's Wisdom Blue Ocean is China's only enabling and eco-friendly Internet brand incubator base. It uses Internet thinking to achieve brand incubation for the whole country and the world. Through the integration of Handu Yishe's ten years of operating experience, the company's supply chain, IT system, warehousing logistics, customer service system nine service support systems are open to the outside world, providing a full range of incubation and empowerment services for more than 100 brands.

Not only that, Han Du Yishe also created a "cloud hatching + on-site incubation" model, Han Du Moitan of Handu Yishe is currently more than 60 districts, ROSEBULLET, LOAKE, EKOBABY, Tambor, Shun soft and so on. Each brand provides a “cross-space” incubation service.

These small bs rely on the great advantages of service integration and business intelligence provided by Handu Yishe B to complete sales on the S platform. Handu Yishe B uses its resource advantages, talent advantages and investment advantages to provide empowerment and decision support for other small b.

Since then, it has been clearly seen that Handu Yishe, as one of the supply chains of the collaborative network, has formed its own circle, with the help of Ali, Jingdong and other S platforms, empowering more small b. The operation of the entire collaborative network is precisely the need to bring more and more B-like traffic like Handu Yishe.

It can be said that Handu Yishe has been actively exploring and practicing the latest business model. In the early Internet wilderness, it has created a two-wheel drive model of product group system, “brand supplier + service provider”, and took the lead. Perform operations in S2b mode. In turn, it is the opposite of “feeding back” e-commerce companies and traditional enterprises.

Due to the rapid development of Internet technology, China's interpersonal relationship has now entered the era of metaphor. The younger generation has begun to impart knowledge and training ability to their predecessors because they have mastered more new knowledge and new skills. Backfeeding is the most basic feature of the post-figurative era.

The Chinese economy has also produced many cases of economic phenomena in which “Internet companies are following traditional enterprises”. The rapid rise of new retail has also shown that traditional companies have more and more interactive contacts with Internet companies. We call this economic phenomenon "the post-metaphor economy."

In the post-meta economic era, Handu Yishe is a representative enterprise of the post-metaphoric economy, practicing the spirit of post-figuration, providing a model for the success of traditional enterprises in the transformation and upgrading of the Internet economy, and using their years of practical experience and technology to help them. development of.

Editor in charge: Kebang

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