"Yihua Cup" 2017 National Women's Design Invitational Tournament

On March 31, 2017, the press conference of the “Yihua Cup” 2017 National Women's Design Invitational Tournament was held in Beijing Hotel.

Mr. Zhang Qinghui, Chairman of China Fashion Designers Association, Mr. Zhou Qi, Full-time Vice President of China Garment Association, Vice Chairman of China Fashion Designers Association, Professor Xiong Zhaofei, Dean of Wuhan Textile University, and Assistant to Chairman of China Fashion Designers Association, Ms. Zhu Shaofang, Beijing Costume Professor Wang Yongjin, Associate Dean of College of Fashion Art and Engineering, Professor Chen Bin, Academic Leader of the School of Fashion Art and Design, Donghua University, Professor Ren Qi, Director of Dyeing and Weaving Fashion Design Department of Lu Xun Academy of Fine Arts, Professor Hu Xun, Associate Dean of School of Fashion, Zhejiang University of Technology Professor Jiang Yan, the leader of the Fashion Design Department of the School of Fashion, Zhejiang University of Technology, Mr. Zhao Xiaomin, Director of the Fashion Design Center of Shanghai Yihua Industrial Co., Ltd., and more than 60 news media attended the conference.

Conference site

Li Wei, deputy secretary general of China Garment Association, presided over the conference

First, Ms. Zhu Shaofang, Assistant to the Chairman of the China Fashion Designers Association, spoke. Ms. Zhu said that the “Yihua Cup” 2017 National Women's Design Invitational Tournament was jointly hosted by China Fashion Designers Association, China Garment Association and Shanghai Yihua Industrial Co., Ltd. There are two breakthroughs in this competition from the previous competitions. First, this competition is a form of invitational competition, especially invited by famous national fashion colleges and many independent designers. Second, the works of this competition require close to the actual clothing market, simulation The brand women's design is based on complete clothing, easy to transform goods and mass production.

Zhu Shaofang, Assistant to the Chairman of China Fashion Designers Association

Ms. Zhu said that this competition aims to promote school-enterprise cooperation and cultivate more fashion design talents. It is hoped that while improving the R&D and innovation capabilities of enterprises, it will provide market development opportunities for college designers to help them build their own brands and realize “ Win-win."

Zhao Xiaomin, Director of Fashion Design Center of Shanghai Yihua Industrial Co., Ltd.

Then, Mr. Zhao Xiaomin, Director of Fashion Design Center of Shanghai Yihua Industrial Co., Ltd. introduced the background of the contest. According to Zhao Xiaomin, Shanghai Yihua Industrial Co., Ltd. was established in 1989. The company is headquartered in Langxia Town, Jinshan District, Shanghai. It is a one-stop service specializing in garment creative design and providing customers with fabric research and development, fashion design and production. The clothing design enterprise. The company has spared no effort to strengthen the construction and investment of independent original design. At present, it has a design and research team of nearly 100 people. The annual design style is more than 6,000 models, which has formed a high design level and large-scale production design. ability. In China, there are many costume colleges that train outstanding designers. We hope that through the form of competitions and high-level students, we will provide them with a platform for comprehensive display of talents, so that a large number of outstanding designers stand out in the competition and bring more fashion. The avant-garde and outstanding works will be displayed to the brand. In order to develop the fashion design industry, the garment industry will provide a new way and transformation for the transformation from “Made in China” to “Created in China”. Zhao Xiaomin said that he hopes that this competition will establish a long-term cooperation and win-win bridge with the colleges and universities. It can fully demonstrate the creative design level of independent designers and clothing colleges, explore innovative fashion design talents, and truly enhance the hospital. The joint research and development design capability of the school and the clothing enterprise enhances the effective combination of the cultural creativity and technological innovation ability of the garment manufacturing enterprise and enhances its R&D and innovation capabilities.

Zhang Qinghui, Chairman of China Fashion Designers Association, Mr. Zhou Qi, Full-time Vice President of China Garment Association, Zhu Shaofang, Assistant to the Chairman of China Fashion Designers Association, and Zhao Xiaomin, Director of Fashion Design Center of Shanghai Yihua Industrial Co., Ltd.

Guest photo

Zhang Qinghui, Chairman of China Fashion Designers Association, was interviewed

Mr. Zhou Qi, full-time vice president of China Garment Association, was interviewed

Zhao Xiaomin, Director of Fashion Design Center of Shanghai Yihua Industrial Co., Ltd., interviewed

Next, Mr. Zhang Qinghui, Chairman of China Fashion Designers Association, Mr. Zhou Qi, the full-time Vice President of China Garment Association, and Mr. Zhu Shaofang, Assistant to the Chairman of China Fashion Designers Association, and Mr. Zhao Xiaomin, Director of Fashion Design Center of Shanghai Yihua Industrial Co., Ltd., took the podium. Jointly announced the "Yihua Cup" 2017 National Women's Design Invitational Tournament.

Editor in charge: Zhou Lingling

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