Uma Wang's founder, Wang Ju: Starting from an international brand

London was an important turning point in her design career. After graduating from Central Saint Martins in 2003, she worked as a freelance designer for 2 years. She registered the uma wang brand in London in 2005. Afterwards, her personal fashion brand gradually took off. The first series was officially launched in 2009 and made its first show in Milan. The Spring-Summer 2010 series opened a showroom in Paris. In 2013 officially entered the official calendar of Milan Fashion Week. Today, the brand is sold in 52 stores around the world (mainly for the buyer's shop). The market covers Europe, the United States, the Middle East, Australia, Russia, and Asia.

“The most important decision is to locate the overseas market at the beginning.” Wang Juzhi “In the process, I study and adapt to the existing professional rules, such as product structure, time to go out, how to establish brand recognition, and how to complete my own The industry chain and so on." Establishing a showroom abroad and cooperating with Italian factories to develop all fabrics have also played a key role in the continued growth of her brand.

At the very beginning of its establishment, we demanded ourselves with high standards, which made the uma wang brand professional in everything from design to product re-sale. Such insistence breaks the established notion that many international buyers are unaware of the prevalent quality of Chinese designers, the non-standard process, and the lack of timely delivery. She was listed separately and treated differently from other designers.

At the retail level, its distinctive brand recognition is the reason why she is widely recognized by consumers around the world. Um wang combines the poetic aesthetics of Shanghai's Chinese ink painting design with the high quality and elegance of Italian craftsmanship.

"I think my guests first recognized the spiritual aesthetics we conveyed." Wang Su said: "People want to have anything, because they think this thing is related to themselves and they see themselves on that thing. Part of it, or borrowing this thing and making itself what I want to be, I think they are also choosing this brand for uma wang because of this reason."

Of course, positioning the brand in overseas markets also has its drawbacks. The uma wang can be considered as a representative of the "flowering wall outside the wall," and its sales performance in the European and American markets is much better than domestic. Of the 52 sales outlets in the world, only 7 are located in China.

However, Wang Juzhi is fully prepared for this: "The European and American markets are relatively mature compared to China, and buyers are very aware of their guests' preferences and needs. At present, we have stricter screening of domestic buyers because the domestic market is for designers. There is still some distance between sales and maintenance and foreign countries. Of course, we firmly believe that China will have very good prospects and hope to grow together and benefit from each other's cooperation."

Out of the protection and perseverance of the brand image, but also a new attempt to the brand, uma wang recently opened a brand new independent store in Shanghai.

“We hope that the brand uma wang has a space in China to fully express what I want to express, including the display of products, the design of stores, and the spirit of the brand.” “Here, one can see the most complete uma wang. Image. We have plans to develop to lifestyle brands. We hope that guests coming here will not only see clothes, but will try some of the things they like and share more.”