Peng Ku children's wear "Fantasy Winter Dream" 2016 new autumn and winter tasting will soon open

In the early summer season, spring has quietly begun to leave our vision. It is the golden summer that alternates between spring and autumn.

Opportunities may be as short-lived, precious and fleeting as early summer, leaving us with the best memories in this most beautiful season! Let's come together! Pengku Children's Wear Fantasy Winter Dream 2016 autumn and winter new tasting will soon open.

Guangdong Pig Banner Garments Co., Ltd. specializes in the design, production and sales of children's clothes. The predecessor of the company was Dongguan City Piggy Banner Garment Co., Ltd. which was founded in 2004. The Piggy Banner family of children's clothing was founded in 1996, 1997. Start working. The company integrates R&D, production and sales of children's wear, and has four “Pig Banner” series of children’s clothing brands, including piglet carrier, friend library, lover Hema, and Dandy, and uses franchise chain and direct management. The chain combines business models to open chain stores throughout the country. The company specializes in providing “health, happiness, and fashion” children's wear products for children aged 0-15, and is a leading modern children's wear professional enterprise in China. Chongqing Pengku Generation Garments Co., Ltd. is a brand-operating enterprise of the “Pengku Generation” brand children's clothing of the “Pig Banner” series of children's wear. It is a wholly-owned subsidiary of Guangdong Piglet Banner Fashion Co., Ltd. As one of the largest and most influential children's wear enterprises in China, Piggy Banner has won "Guangdong Famous Trademark", "Guangdong Famous Brand Product", "China is a Famous Brand Product", and "Pig Banner" brand children's wear. China Quality Inspection Association corporate member units, "China Famous Brand" and "Outstanding Franchise Brand". "Pengku Generation" brand children's wear inherits the advanced R&D technology and professional production technology of the children's wear of the pig carrier series, and creates a brand for the Chinese youngsters to sell the pig carrier series with the lifestyle concept of "fashion, sharing, friendship". product.

Brand story

New ideas from the new generation of globalization

POOK!, in Europe, means a quick, short pocket book.

Later, he was deduced by the novelist Stephen and an online writer as "Generation Generation Pook". It is a new generation since the global informatization. They are knowledgeable, open-minded, globally conscious and environmentally conscious, and enjoy a quick and simple lifestyle. They are different from the “self-generation”. They pay more attention to the friendship between themselves and their friends, and they have more powerful challenges and assistance.

Pengku means "a stylish warehouse where friends gather." Advocate an equal, interesting and interactive interpersonal communication. POOK plus "!" became a slogan and became a brand symbol. Pengku's brand story and concept will not only be recognized by parents in the new era, but will also become a new trend in children's wear.

Brand Positioning

Peng Ku's slogan: Let's go with a good friend!

Brand positioning: Targeting middle-aged and young children aged from 3 to 15 years (100 yards to 160 yards), the mid-range price is low (not higher than Balabala), middle-income families in third- and fourth-tier cities, and the new era Parents are buying groups.

Design Concept: Introduce the concept of market popularization, draw on the operating practices of fast popular brands such as ZARA, market-oriented, and trend-based design as the center, triggering a new wave of styles, styles, and collocations.

Brand Proposition: Fashion, Sharing, Friendship

Style positioning: new simple, fast fashion, diversified city.