Xia Zi Chen Taipei 101 New Image Boutique Grand Opening

【About space】

The new concept space of about 270 square meters was designed by the team led by Johannes Hartfuss, a master architect of the brand Royal German, to create a brand new modern shopping space. The overall use of a large area of ​​transparent texture, penetrating and bright, in the contrast between light and dark, just and soft, the color of the material itself is still prominent: the honey-colored marble tile extends to the display panel, the wall is soft The surface of the cloth is coated on the surface of the fabric, and the mother-of-pearl is embedded in it to create a fresh and comfortable atmosphere. Correspondingly, the metal decoration suspended from the metal ceiling and the dark wooden grid plate exhibit an additional sense of conflict. The ultimate pursuit of the design details of the brand, while retaining the blend of aesthetic elements of the East and West persisted by Shiatzy Chen, elegantly conveys the brand's modern style.

The brand's classic window-frame image is replaced by a thin white metal hollow design. The modern decoration is transformed and unveiled. Through the use of new technologies to remove the original heavy feeling, it creates a smooth sense of space, and such a transformation application also reflects The brand embraces the spirit of innovation that is both inclusive and modern. The new space design concept not only preserves the history, culture and heritage, but also presents a young and modern light image.