Liaoning Xiliu Garment Takes the "Silk Road"

In Liaoning, Xiliu may be the first region to substantively link with the national “Belt and Road” strategy.

As an important part of the "Silk Road West Willow Station" strategy, soon afterwards, a Xiliu Clothing Sub-market will be very important in China's Horgos Free Trade Zone, which is an important gateway to Central and Eastern Europe that connects Central and Eastern Europe to China. Build it quickly. Taking this as a bridgehead, Xiliu Garments has the opportunity to become a fashionable dress for the people of Central and Eastern Europe and Central and Eastern Europe.

“Xili will walk onto the 'Silk Road' and be forced out.” Gao Guangnan, deputy director of the Haicheng Economic Development Zone’s management committee, admitted frankly.

Xiliu clothing has too much capacity. After a full 30 years of development, Xiliu Market has become the largest clothing market in Northeast Asia. “From the time of the birth of a child to his death, all the clothes needed are available in Xiliu Market.” said Wang Yutao, a business owner of Xiliu Clothing Market.

Clothing companies that process Xiliu Market cover Liaoning cities, with roughly 8,000 statistics. Each year, more than 300 million pants and 200 million pieces of cotton garments from garment processing factories in the province are continuously transported to Xiliu Market by trucks.

With such huge production capacity, Xiliu's original market space alone cannot be digested. Who to sell to become a big problem in the Xiliu clothing market.

A few years ago, Xiliu people began to seek new market sales space. In Northeast Asia, there are Heilongjiang and South product occupations; in the east, Japan and South Korea have large quantities of products that cannot go in and can only be used as a wedding dress; the southern market trade pattern has matured, and Xiliu clothing is hard to come in. It can only be bloody. Price competition.

As a result, Xiliu people turned their eyes to the northwest region.

Gao Guangnan led the team and started the “western expedition” with the key players in the Xiliu clothing market. More than 3,000 kilometers along the way brings a huge surprise to a group of people.

"It is perfect! The market here is very suitable for Xiliu." Kong Lingjie, executive vice president of Xiliu Apparel Textiles Association and chairman of Haicheng Yijie Garment Co., Ltd. was particularly excited.

The regions along the Silk Road, especially in Xinjiang and Central Asia and West Asia, have similar levels of economic development and equal levels of household consumption. The middle and low-end, popular consumer markets have huge potential and limitless potential. This kind of market and Xiliu Clothing's product positioning Just match. The lack of light industry in Central Asia and West Asia has given Xiliu a strong competitive advantage.

“It is not a long journey. It is our vision that is not long enough.” Kong Lingjie sighed. “In the past, I always felt that Central Asia and West Asia were very distant and very strange. Now, by walking the Silk Road, this foreign trade market is getting closer and closer to us.”

A bold idea was born. In the large and medium-sized cities, key markets, and associated industrial clusters along the Silk Road, the Xiliu Real Estate Brand Direct Marketing Zone will be established, and the Xiliu Branch will be established in the Horgos Free Trade Zone, occupying the northwestern market and opening up the international trade routes of Central Asia and West Asia.

When the important business households in the Xiliu Market were surrounded and heard this strategy, they almost said the same thing: "Dry!"

As a result, the "Silk Road West Willow Station" strategy was officially launched. Xiliu people painted a “New Silk Road” from Xiliu to Central and Western Asia and Central and Eastern Europe.