First, Thanksgiving children's music, celebrate the growth of pencil club, 2014 is bound to be an extraordinary year. This year, it ushered in the 18th anniversary celebration, but also the brand 9 years celebration. Unconsciously, the pencil club as a well-known Chinese children's wear brand, accompanied by many fans walked through nine years of ups and downs. Ms. He Lifang since its establishment in 1996, more than 10 years since its focus on children's fashion apparel, apparel industry, always adhere to the "Let Mom rest assured that the baby wearing a comfortable, elegant, stylish children's clothing," the corporate philosophy of eighteen years of development In the process, the company owns the "Pencil Club" ---- "PENCIL CLUB", mini-pencils ---- "Pencil Mini", "Andy Party" and "Best Wear" children's apparel brands, Italy, France, etc. Internationally renowned designer team to participate in the design and development, and the company's management by the elite team of apparel escort. At present, the pencil club industry has become a pivotal leader in China's children's wear industry. "From scratch, from small to large, from weak to strong, we have experienced many tribulations along the way, but we have survived one after another by relentless efforts and consistent perseverance. From the design of the When we start with a piece of clothing, we insist that every step be taken with due diligence and determined to bring warmth and happiness to our children. "Ms. He Lifang, chairman of the board, talked about the development of these years and said with a firm voice. In order to celebrate Happy 18th Anniversary and Pencil Club's 9-Year Brand Celebration, Pencil People in 2014 carefully planned a series of online and offline Thanksgiving feedback activities. At the celebration of the 18th anniversary, the Pencil Club organized a series of colorful "Pencil Festival" interactive activities for supporters, including "Flying the Dream - Sharing the Growth of the Kite Festival" and "I Want to Get on the Cover" Painting Contest And other theme activities, interact with the children, both to share the joy of Siqing, but also gradually expand the activities of their own brand influence.To celebrate the pencil club brand 9-year-old birthday, "fingertips fantasy arts Journey "together with children into the fantasy world of fabric and cotton, to stimulate everyone's imagination of the fabric, access to a wide range of social response, successfully creating a brand new interactive mode.Meanwhile, Pencil Club also held" Hello, I 9 years old this year it! "Blessing collection activities, share in the blessings, get the support of moms and dads." Of course, more than these activities, online interaction is also very concerned about us, so Siqing, during the brand celebration, we also carry out a A series of rich activities, 'the same childhood, not the same color', in full of gratitude in 2014, we use our own actions, more firmly shouted the slogan. Attentive Pencil Club has always insisted on keeping intimate communication with the users: "Drawing Mom, Sun Drawing, Winning a Jackpot - Pencil Club 'My Beautiful Mother' Children's Drawing Contest," a total of hundreds of children Of the entries, the event has achieved great success; "super-love of the growth path - lively and vivid comic form, with a child's perspective Tim Cheung costumes of the development process, get the majority of fans alike. "We grow up and look for the memory of the pencils for nine years." - The old photo collection of internal staff, together with the pencil club grew up nine years. "Really send money, nine days, nine Chongqing, Jinxi Lianlian" - nine consecutive days, nine different Fun event, the ultimate ho ceremony send "Pencil Club 9 anniversary custom gold pendant", the gold signature, co-cast! ... ... a series of colorful activities to enhance interaction and exchange with consumers, the company's own influence and recognition step by step to be promoted. Second, through the seasons, love forever Pencil club, 2014 is also a year of love. As one of China's top ten children's wear brand of pencil club has been "add color to the mom's favorite," the purpose of the brand, with love as the fundamental, intentions to do products. In 2014, regardless of the product style or the marketing mode, the Pencil Club developed rapidly in all aspects and won praise from users and distributors alike, and its brand value continued to increase. "The cultivation of the brand is an interactive process, and only with the intention to do every step in order to get the recognition and support of users and distributors." Ms. He Lifang, chairman of unlimited emotion. 2014 is an important year for Pencil Club to become a strong brand. During this year, a total of four unique ordering sessions were held, winning the praise of the majority of dealers and industry peers. From March 18 to March 20, the 2014 Autumn and Winter Fairs (London Fantasy Tour) with the theme of "Fun Road-Breakthrough" was held. The dynamic ordering innovation mode was opened. The full-scale showcase was guided by the famous Italian fashion designer, 2014 Autumn and winter new products, at the same time preached the pencil club brand latest popular information and 2014 autumn and winter marketing strategy; June 17 to June 28, held in 2015 spring new orders, "Fun Road - breakthrough" in the spring return - . For the first time to break the spring and summer and autumn and winter orders for children's wear industry practices, adhering to the "fast fashion" concept, opened a new spring independent orders new model; August 10 to August 23, held another summer new orders and investment associations to "Listen to nature" as the theme, focus on nature and ecology, leading the fashion frontier; December 13 to December 16, 2015 Pencil Club & mini-pencil fall orders, "childlike - party", showing the latest in 2015 Children's clothing popular information and special courses on-site agents training. User experience is our higher pursuit! This extraordinary 2014, we have carefully prepared two historic VIP user interactive evaluation. "Intention to Make Products" has always been the root of the Pencil Club. In August, the Pencil Club invited WeChat VIP fans to come to the company to experience the whole process from product design to factory inspection and conduct on-site product evaluation. Seeing is true, experience is true, the successful completion of evaluation activities, so that consumers trust and rest assured that the brand more; November, Pencil Club Down appraisal special, VIP users experience the production of down, the production process, but also popular down jacket and Maintenance and other knowledge, fans get the unanimous affirmation. Third, strive to forge ahead, perfection To pencil club, 2014 is a breakthrough year. "We made improvements in all aspects in 2014. We have achieved fruitful results in terms of branding, in particular, participated in two national exhibitions and won several awards, which have greatly enhanced our brand influence, For the further development to win a good reputation, but also for our own expansion in the domestic market laid the foundation. "These advances and affirmations, so pencil club more dynamic. From April 2 to April 4, 2014, pencil clubs and mini-pencil children's wear participated in the 2014 Beijing Masaki Fair and won the "Outstanding Enterprise Award in China's Pregnancy and Toddler Industries" as a major milestone in brand improvement. July 22 to July 24, and stunning debut 2015 Shanghai CBME Baby Show, "from the pencil planet" ∞ shape space capsule "as the theme, its unique, innovative and beautiful booth design attracted many people The presence of many businesses come here. In 2014, the rapid progress of the pencil club did attract attention. In all regions have significantly increased market share, the number of dealers nationwide and the number of stores has also been further increased, showing the broad brand development prospects. Fourth, colorful colors, childhood memories In order to increase interaction and strengthen publicity, Pencil Club will launch a unique theme every month: March Secretary Qing Yue, April Beach Festival, May T-shirt Festival, June Princess Festival, July-August Summer Travel Season, September Rock Music Festival, October Brand Celebration, November Thanksgiving Season, December Warm-Heart Season. With a variety of interesting ways to play, let the children enjoy their childhood in the game, the pencil club really become the children's happy club. Not only that, to join the public interest is the pencil club has always insisted. May Pencil Bag Program - Caring Company Alumni Association donated one million six hundred packs to join the masses of consumers and distributors in handing out 61st blessings to children in need of help. September to October, the club is the joint pencil head, held a happy childhood painting competition, so that children use colorful brushes to draw their own colorful childhood. He also published the book, "Little Leader's Cultivation - 50 EQ Stories Encouraging Our Growth", soliciting paintings from young people across the country and sending them precious memories of growth. "Children's wear must have love, designers love only in the heart, to design full of love children's clothing; procurement staff to take a care of the heart, to carefully select each kind of safety and soft fabric; every process On the staff also with a full love, we can conscientiously do every needle, so that baby wearing comfortable; pencil club every product are embodied in the love of all staff! Business love culture every pass An employee, they not only like children, but also spread the love in their lives. "Ms. He Lifang, chairman said. Conclusion: Looking back on 2014, pencil club fruitful, rewarding. 2015 is coming, in the new year, Pencil Club will continue to love peers, in product quality and product innovation plowing farming, dedication to children more models, warmer, more stylish, more creative and beautiful costumes ! 2015, work together!
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