Danbyu Women's Share: 18 Stores Performance Enhancement Tips

Danbyu Women's Share: 18 Stores Performance Enhancement Tips

1. Weather Rain: Statistics into the store rate, adjust the atmosphere of the store, do product knowledge training, sales skills drills, real playground exercises, display replacement.

2. Few passengers: statistics into the store rate, analysis into the store customers, increase try-on rate, the store can do a clean

3. Shopping guide status is not good: the reason for bad communication status is whether it is life or work. Make adjustments, follow up one-on-one talks, carry out small group activities, and activate team motivation in PK mode.

4. "The problem of goods (best selling goods can not make up for goods, broken code is severe)": the development of similar selling points of the same paragraph, the reorganization and matching sales, looking for alternative or similar models to do replacement.

5. Decline in VIP consumption: Weekly short-message visits, understanding of customer needs, sending small gifts or double points when buying.

6. Ask for discounts: Introduce the product's a bit and workmanship, compare with other similar brands, use spare time to try other clothes to try on clothes, understand other people's excellent service, the advantages can learn; emphasize product value rather than price.

7. There is no activity in the store (missing gifts): According to the needs of the store and the sales promotion plan, some gifts for sales promotion will be allocated.

8. Insufficient stocking: The new BFE and collocations were completed within 3 days of the shipment. Colleagues valued the best-selling stocks, or replenished them according to sales within one week, and made up for the goods before each activity.

9. Inventory is unfamiliar: The inventory is reviewed once a week. The manager of the shift meeting notices the stocks with large stocks and best-selling stocks.

10. Low trial-through rate and low transaction rate: Train shopping guides to communicate with customers and praise customers. Learn from customers' needs, increase try-on and turnover rates, and empty-store managers take lead purchases to do sales exercises.

11. Weak selling skills: For poor shopping guides, the store manager does sales training and shopping guides at the site. Every customer manager or sales guide in the store helps to summarize and analyze each one.

12. Poor teamwork: Everyone discusses the problems that exist between the two teams, and adjusts them through communication and shift adjustments.

13. Less non-selling language, not understanding the needs of customers: It is stipulated that every customer entering the store must praise 2 points or more, and empty fields should be drilled.

14. The professional knowledge is not strong: through the company's training and regular inspections, assessments to make up.

15. The manager's management ability: Through the training to enhance the manager's ability.

16. The atmosphere of the empty shop has not been adjusted well: use the empty market, do sales exercises, try to buy clothes on the store to do BFE and training.

17. The mobilization of shop staff, staff instability: to make employees from a stronger sense of belonging.

18.Additional promotion and alternatives are not enough to place: Each store customer is required to try on two or more suitable models as an alternative, you can use the cash register to do sales and use of accessories products