Jinyuan Women's Double Eleven Gives Full Foot Rebate to Consumers

The blink of an eye is coming again in November, and the sixth double 11 has entered a countdown. Many brand e-commerce companies have already entered a state of tension. Originally just a young single-kind alternative holiday, but in just a few years, Ali has turned it into a frenzy of online shopping for all.

In order to understand some clothing brands for this year's double 11 preparations and related gameplay, the reporter interviewed Jinyuan Women's E-commerce related person in charge, according to its introduction, this year, as the Tmall Jinyuan flagship store's second double eleven, In this regard, the partners of the Jinyuan E-Commerce Center perform their duties in an orderly manner to advance the revelry feast. In addition to the customer's quick response settings and drills in advance to cope with the traffic peak at the arrival of the double eleventh, the operators will also play the role of temporary customer service and tap the desires of existing members online.

It is understood that this year, double 11, Jinyuan flagship store in order to create a festive atmosphere, carefully planned a series of activities: not only a limited number of cash vouchers available, double 11 before the order of the day before the 50 customers can also receive an exemption In addition to the 50% chance, in addition, all the consumers who purchased at the Tmall Jinyuan flagship store on that day can receive a random lottery ticket. The consumer who has the highest total amount of money on that day can also receive an IPHONE6.

In terms of marketing promotion, Jinyuan has also made many efforts to expand new customers in addition to emphasizing the awakening of old customers. Especially in today's rising trend of hands-on transactions and Tmall's mobile-end transactions, how to do a good job on mobile? Drainage work largely determines the turnover of Double Eleven. In terms of social marketing, Weibo, WeChat, Weitao, etc. have all become the promotion channels for Jinyuan. In addition, the use of out-of-site advertisements to divert and expand the influence of the event has also become one of the strategies of Jinyuan’s Double Eleven.

In terms of estimated turnover, the relevant person in charge of Jinyuan E-commerce said, “We cannot disclose more. We hope to thank the consumers through the double-eleven.”

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