Chu Court TRUGIRL three major international fashion brands, Chu Weiwei TRUVIVI, from Dai Zi YOUDAIZI, Chu Shi Xuan TRUFASHION. Which Chu Shi Xuan TRUFASHION brand trendy set of Western-style package as the core, in the boutique women to open up a different way in the industry, is the reputation of many dealers recommended high-end boutique women's brand .
First, Chu Shi Xuan TRUFASHION style positioning
Fashion, style, femininity
Second, Chu Shi Xuan TRUFASHION brand culture
Chu Shi Xuan TRUFASHION brand located in the 20-38-year-old (core 25-30 years old) urban women, the pursuit of simple and stylish lifestyle Mature. Advocating the pursuit of the latest trend; Mainly to the seasonal fashion-based, trendy package as the core, rapid popularity and supporting sales This is the charm of Chu Shi Xuan.
Third, Chu Shi Xuan TRUFASHION product positioning
Target consumer groups: 22 years old -38 years old
Price Positioning: Spring Summer: RMB169-799 yuan autumn and winter: RMB259-1999 yuan
Fourth, Chu Shi Xuan TRUFASHION product structure
Spring: Coats, Dresses, Trench Coats, Knitwear, Mallets, Shirts, Pullovers, Skirts, Pants, Jeans
Summer: dress, coat, vest, pullover, T-shirt, pants, skirt, cowboy
Autumn: Coat, Cotton, Dress, Knit, Shirt, Pullover, Sweater, Pants, Skirt, Cowboy
Winter: Coats, Down Jackets, Fur Coats, Dresses, Sweaters, Pullovers, Pants, Skirts, Jeans
Five, Chu Shi Xuan TRUFASHION business model positioning
National Recruitment: Provincial wholesale agents / regional wholesale agents / members
Crochet Nylon Spandex Lace Trim
Scallop Edge Lace,Nylon Stretch Trim,Scallop Egde Lace Trim,Crochet Nylon Spandex Lace Trim
Shaoxing Jiuyang Textile co.,ltd , https://www.textilejy.com