The four major luxury brands first appeared in Gao De Land

Recently, an international light luxury brand launch event from Paris Fashion Week was staged at the Duke of Guild's Landmark Plaza in Guangzhou. The four major European luxury brands from Paris, Greece and other countries: Eric Tibusch, Access, Bleu Blanc Rouge, and Nathalie Chaize made their first appearances in China and brought the international audio visual feast of Paris Fashion Week to Guangzhou for the first time. Gaode Landmark Winter Plaza will introduce light luxury brands on some floors.

In the name of light luxury to make affordable brands

International light luxury brands have swept through the Chinese fashion shopping malls with lightning speed and become the darling of the consumer goods market in the past two years. In addition to satisfying people’s pursuit of luxury brands and fast fashion brands, Gotland Landmark hopes to provide more designer brands and light luxury brands to enrich people’s lives.

As early as in the 1990s, the concept of “light luxury” began to ferment internationally. Nowadays, Chinese consumers are gradually returning to rationality from excessive consumption. Therefore, “light luxury” is between luxury and fashion. The niche consumer products began to enter people's sights with the characteristics of “top designer original design + high-quality fabric craftsmanship” and quickly became the darling of current consumer chase.

Famous French designer Eric Tibusch, Greek brand access CEO Chris Mousiadis, French brand Bleu Blanc Rouge general manager Emmanuel Argemi, French brand NATHALIE CHAIZE brand representative Simone Meyer were interviewed by the media.

Eric Tibusch is a designer brand named after his famous designer Eric Tibusch. His design is famous for his uniqueness. He is good at merging different materials and different elements into his own design to achieve amazing results. .

Access is a well-known luxury luxury brand in Greece. It is fashionable, refined and elegant. Its three-dimensional cut shows women's perfect body while also highlighting the characteristics of women's individuality. It is suitable for professional women or for special occasions such as dinners.

Bleu Blanc Rouge is one of the three major brands of the Groupe Garella Group in France. It advocates an elegant femininity, interpreting comfort and fluidity. In addition, Groupe Garella Group also owns two major brands, JJ Garella and Indies.

Nathalie Chaize is a French-origin brand founded by famous French designer Nathalie Chaize and her husband in 1985. She created the city, low-key, exquisite, special printing style, is the performance of real fashion: feminine and absolute modern.

International light luxury brand collection store interpretation of new lifestyle experience

Shopping center is the best place for people to consume, relax and entertain. The best way to get rid of homogenization and common problems is to have a full range of quality brands, comfortable environment, excellent service, and endless experience full of good feelings. The head of Gaode Land said.

At present, the light and luxury times are sweeping across some of China’s hobbyists, and white-collar families have gradually become the mainstay of light luxury consumption. Its development model not only satisfies the personalized needs of the current mainstream consumer groups of fashion consumption, but also adds more options for the selection of luxury and fast fashion brands, bringing a new development model to China's shopping malls.

Light luxury is a new lifestyle and an innovative model that breaks the traditional business model of shopping malls. While innovating the operation mode of traditional commercial shopping malls, it will also bring a brand new lifestyle experience to consumers. Gaode Landmark is leading a new fashion lifestyle.