Bosideng men's clothing successfully enters the British market gold franchise stores will reach 200 in the year

At yesterday's 2007 Bosideng Men's Fashion Enterprises Symposium, Gao Xiaodong, Chairman of Bosideng Menswear Company, announced that as of yesterday, Bosideng’s Bosideng men’s apparel brand, owned by China’s feather industry leader, has achieved a breakthrough in the UK’s total sales of its own brand in the UK market for two years. Tens of thousands marks Bosideng's men's wear has successfully entered the British market; domestic, Bosideng men's wear sales reached 300 million yuan nationwide last year. This year, Bosideng Menswear will establish 200 gold franchise stores in major cities nationwide to consolidate the domestic market. Bosideng men's gold medal franchise promotion started at the same time yesterday.

Bosideng Menswear Company also invited senior Wenfeng Wen, a senior brand management expert from the apparel industry, to conduct a one-day full-scale, closed-door training for over 800 people from Bosideng suppliers, partners, cooperative manufacturers, agents and franchisees across the country. It is understood that in order to form a series of Bosideng men's clothing, large-scale, within three years the company will invest heavily in the construction of the second phase of the project, when the annual sales will exceed 600 million yuan.