Samsonite wants to expand retail maps in major global markets

Fashion: Samsonite Travel Romance

Samsonite will open a number of exclusive flagship stores in major markets around the world from 2006 to 2007 and set up branded specialty stores in high-end department stores. The new store will further strengthen Samsonite’s position as the world’s leading travel accessories and accessories brand. The new outlets are named after Samsonite Black Label to match the High Quality and innovative fashion of the product.

Currently, 30 Samsonite Black Label stores have opened in some of the world's most influential fashion cities. In 2007, Samsonite will continue to open more stores around the world to expand its retail map. Editor's Pick: Eye-catching Samsonite New Concept The official documented handbag Samsonite values ​​the high-end market that is important to the game and pioneers the visionary inspiration from CEO Marcello Bottoli and creative director Quentin Mackay. The two are dedicated to achieving one goal. They are to build Samsonite Black Label into a familiar, high-level brand that will provide the best travel articles for today's travelers.

The decor of the Samsonite Black Label store was designed by Guillot + architects (G+a). G+a is today's first-class architectural design firm, and responsible for the Samsonite Black Label store's design mission is the renowned French architect Nicolas Guillot. The store's design style is full of high spirits and future concepts designed to resonate with astute travelers around the world. In addition, specialty stores will be decorated with special designs due to cultural and individual market locations.

Marcello Bottoli, Chairman and Chief Executive Officer of Samsonite, said: “Samsonite is attracting customers' perceptions through product design and retail environment, and thus regains emotional resonance with them. Similarly, a brand new brand slogan? 'Life's a Journey' 'It embodies Samsonite's transformation and future, symbolizing the brand's role in today's diversified traveler life. In addition to our products, our brand new Samsonite Black Label flagship store will also deliver this information."

Samsonite Black Label's first flagship store in China settled in Shanghai's landmark shopping mall - Shanghai Times Square

On November 22, 2006, Samsonite Black Label opened its first flagship store in China at Shanghai's trend shopping mall - Shanghai Times Square. Samsonite's global strategy is to position Samsonite Black Label as one of the world's leading luxury travel accessories and accessories brands. The opening of this latest store is part of this strategy.

　 The Samsonite Black Label Store will showcase the following refreshing collection of modern fashion travel and accessories products:

· Signat Briefcase: A retro business briefcase dating back to the 1960s, a must-have for today's elite women.

· Vintage: This series captures the classic charm of the Golden Age of Travel, with exquisite details and authentic feelings, combined with modern flair.

· X'Lite: The lightest and strongest Samsonite product line ever.

· Samsonite Black Label by Alexander McQueen: This series is the result of the integration of nature and technology. It was launched around the world in February 2007.

· Samsonite Black Label Premium Accessories Collection: The new collection of accessories brings Samsonite's extensive experience and traditions in travel to small leather goods collections.

In addition to its specialty stores in the Asian market, Samsonite Black Label has opened specialty stores in some of the world's most influential fashion cities, including London, Moscow and New York. Throughout 2007, more stores will be opened one after another.

“Opening the first Samsonite Black Label store in Shanghai is something we have long been looking forward to. We chose Shanghai as a store because we are looking at the vibrant culture of China's fashion capital.” said Marcello Bottoli, Chairman and CEO of Samsonite.

　 Store Information:

Address: L227, 2/F, Shanghai Times Square, 99 Huaihai Zhong Road, Shanghai, China

Phone: (021) 6391 8016

Business hours: Monday to Sunday 10:00 to 10:00