China's First PUMA Concept Store Opens World Trade Day

The first PUMA concept store in China officially debuted in Beijing World Trade Plaza. As the second PUMA store in Asia following the New York concept store, the concept store in Beijing has become an important milestone in the development of PUMA in the Mainland.

In 1999, PUMA opened the world's first concept store in Santa Monica, California. In addition to displaying the brand's products, PUMA products can be delivered to customers more quickly. PUMA is committed to providing customers with a more comprehensive brand experience and continuously improving sales models to ensure that PUMA stores are not simply "brand exhibition halls." PUMA Concept Store not only represents the interactive relationship with different consumer groups, but also shows the brand's endless creative inspiration. PUMA's newly designed concept store also completely interprets its brand concept.

The brand new PUMA concept store has a total area of ​​185 square meters. The unique design highlights PUMA's unique creative concept. The design of the container ship is based on the blueprint. Whether floating on the wall, on the ground or from the ceiling, all display layouts are dexterously applied to the space layout, which perfectly reflects each concept store's creative, unique style. Create more surprises.

Mr. Antonio Bertone, President of PUMA Brand Management International, said: “This avant-garde, innovation and interesting design concept has brought endless surprises to our customers. By doing so, we can enable customers to further experience the creative spirit of PUMA in the store, thus establishing the brand image. Add everyone's desire for the PUMA brand."

"This store has fully demonstrated PUMA's vitality. We hope to provide a casual and desirable consumer model through a relaxed shopping environment that integrates the dynamics of the metropolis," added PUMA retail designer Mr. Paolo Lucchetta.

PUMA was originally a company dominated by visual effects, design and creativity. Therefore, the concept store set up by PUMA must be able to display these qualities in the market for a long time to come.