American fashion casual brand POLHAM enters the Chinese market

First shop unveiling ceremony

On April 8th, Polham, a well-known clothing brand from Boston, USA, held the launching ceremony of the brand's first flagship store in China at Grandview Plaza in Guangzhou. Mr. Wang Min, General Manager of polham China (China) Division, and Mr. Lian Taixi, President of South Korean a.tion (Polham) from Korea, attended the unveiling ceremony.

Originated from the Polham brand in Boston, USA, the Polham brand has a strong campus culture style. With distinctive and easy-to-remember navy blue and red color as the brand's basic color, the brand focuses on the expression of stylish personality, emphasizing noble and healthy life style, and is deeply influenced by the personal taste of young people. Crowd sought after. Its design style traverses between sports and leisure, and is full of fashionable combinations. It integrates sports spirit and dynamic elements, and the overall structural design tends to be simple, lightweight, and functional. Polham clothing entering the Asian market will combine the campus culture of the United States with the local community and promote the sports and leisure European and American clothing style to Asian consumers.

It is understood that the majority of Polham's products targeting the Asian market are completed by South Korea's top design team. The team is the second largest apparel group in South Korea and serves and operates 18 international brands. The strong team strength will effectively protect the Polham brand. Leading the trend front end. Polham started in 2005 and consistently ranked No. 1 in South Korea's casual wear brand sales, making it the No. 1 brand in Korean fashion and leisure. At present, there are only more than 140 shops and counters in South Korea, with annual sales of as much as one billion, and it has set an impressive record for the highest single-day sales of American casual brands in Asia.

Polham Grandview Plaza 1

Polham Grandview Plaza 2

The opening of Polham to China, the opening ceremony of the first store is also the official launch ceremony of the brand to enter the Chinese market. According to reports, Polham is expected to open dozens of specialty stores in 17 cities in China in the coming year, and will love Polham at that time. Domestic consumers no longer have to be constrained by inconvenient purchases. They will be synchronised with international fashion trends, and will be able to purchase Polham clothing, the most exclusive of the latest trends.

Since its inception, the Polham brand has pursued the principle of “everything must be true” and has given back to society and consumers through active promotion and charity activities. It has held events such as “Open your eyes” and “It's Alive, for Every Child” in South Korea. , have caused greater concern. The "It's Alive, for Every Child" campaign aims to help poor children in Africa. The activity group goes further to Africa, reflecting the current situation of local children needing assistance, appealing to the community and donating large quantities of clothing materials to the local community. In China, the Polham brand will continue to uphold the commonwealth principle and continue to carry out charity activities in China to reward the public. According to reports, every time a consumer buys a piece of the brand's clothing, the company donates a certain amount of money to establish a Polham Charitable Foundation to give back to the Chinese community and hold a “fashionable and caring” humanistic marketing campaign.