From London to Shanghai to see H&M's constant and changing

H&M's first store in Shanghai opened on the line

In 2004, he had been shopping at the H&M store in London because he wanted to buy the clothes designed by Karl Lagerfeld, designer of the “Paris fashion world of Caesar” and Chanel, for the H&M guest.

Buying the designer's clothes at a civilian price is really exciting. Although this year's guest design is Madonna, it's not as professional as Stella McCartney and Viktor & Rolf. Under Madonna's evening dress.

H&M feels different in Europe and Shanghai. The H&M store furnishings in London clearly feel the color classification, that is, you can choose different styles of clothes, shoes, belts, and accessories in the same color area. But in Shanghai's H&M store, clothes are categorized by style. European H&M stores have makeup for sale, but Shanghai does not.

The biggest feature of London's H&M store is the sale of clothes known as Vintage. The so-called vintage is an outdated classic, such as a coat popular 50 years ago. Some kind of shirt that was popular 30 years ago. I don't know if it is old or Really antique, anyway, is to allow nostalgic people to buy clothes that year. I remember that at the same time as ELLE Magazine's beautician editors saw a navy blue coat, but unfortunately there was only one, and both of us also grabbed and grabbed it. In the end, I had to call Shanghai's tailor “splitting” a piece.

Yesterday I visited Shanghai H&M for a price. The team that had to wait 30 minutes to enter the team and try on the clothes had to wait 30 minutes for the team. Only when the bills were paid was smooth, only 2 minutes, and H&M Magazine was also obtained. Interviewed front and rear MM and JJ when lining up. In front of the Shanghai local MM is to see ads to join in the fun, behind the field JJ is passing here, see a lot of people line up to join in the fun, but they do not know the details of H & M. I dare to assert that many people do not know that this foreign brand is from Sweden. So when I asked why a blue-eyed foreign MM had come here for fun, she told me that she was a Swede and I felt really like winning.

Shanghai's H&M is still in line with international standards. It is first shown in the locker room. There are many locker rooms and the number of try-on clothes is numbered. Up to 7 can be tried at one time, but only 6 can be tried at a time in the United States. Second, as long as the clothes are not unlabeled within 30 days, they can be returned after the trial passes. Again, many places of origin for clothes are not limited to China. There are clothes produced abroad, such as Turkey, India and Indonesia. There is also the size of the clothes is also international, there are European size, French size, American size and Chinese size, usually a dress on at least 3 sizes. According to conscience, if there is no surging crowd, I will be willing to go shopping there again next time.