Ermenegildo Zegna fabric holds up the kingdom of men

The design and tailoring of the suit brand may be Giorgio Armani. But if you rank by fabric, it must be Ermenegildo Zegna! Now many of the world's leading apparel brands, including Armani, use Zegna's fabrics. The raw materials of Australia's Merino Wool, South Africa's Mohair, Egyptian Cotton, Inner Mongolia's Cashmere, Jiangsu Silk Silk Zegna are all sourced from all over the world. Fabrics are the basis for determining the quality of a piece of clothing. It is this solid foundation that supports Zegna’s men’s kingdom.

Shenyang Zegna stores have their own characteristics

Zegna has three stores in Shenyang, the older one is located in New World One, Zhuo Zhan is a rising star, and the other is in Sheraton.

Taiyuan Street shopping district of the New World store, the smallest but the oldest qualifications, interior decoration adhering to Zegna's always elegant temperament, more complete product range. Sheraton Store is located in Wulihe shopping district, which is the second Zegna store in Shenyang. In the face of more discerning fashion consumers, the layout of the store area and the product connotation of the furnishings are perfectly integrated, and it is very fashionable. Zhuo Zhan has the largest store with an area of ​​235 square meters and was designed by designers Gian Maria and Roberto Bretta. In-store displays of intrinsic differences between products using different materials, colors, and disparate layouts make it easy to find your own position. The shop has an inventory area to reduce the waiting time for guests to zero.

In the Sheraton store and Zhuo Zhan shop, everyone experienced the high quality service of Zegna. In the New World store, you can experience the speed of consumption.

Traditional Sartorial

Sartorial is a traditional dress collection made from high-end fabrics exclusively produced by Zegna. It is the most representative of all Zegna's merchandise. The computer-controlled cutting system ensures accurate cutting of the fabric; perfect workmanship gives the wearer a comfortable fit.

This series takes up more booths in the Shenyang Zegna store. The models in the display window also wear Sartorial suits. It inherits all the characteristics of the traditional Italian version of the suit, more tightly designed to enhance the affinity. In the tradition there is also some Sicilian-style sex, but it is much more converging than D&G.

This season is recommended:

The Sartorial series this season has a strong sense of self. In the exquisite and gorgeous “Made in Italy”, the masculine temperament of the man is revealed. This suit is made of pure cashmere. The waist line is obvious. The center of gravity will be raised. The garment will fit the male body line perfectly. The two buckles are suitable for wearing on various occasions. (Sale price: 21,500 yuan reference to the place of purchase: New World)

Editor cool comment: low-key sexy, simple publicity.

Young people's Z Zegna

Z Zegna is an intermediate series linking formal suits and absolute casual wear. Inspired by the 70s, it has a modern appearance and an elegant feel. It is famous for its classic colors, soft lines, simple structure and unique fabrics. It is loved by young people.

Z Zegna mainly promotes leisure suit jackets, jackets and jeans. Generally, they are all up and down at 8,000 yuan, and fabrics are more than 10,000 yuan. Z Zegna jackets of this season are generally made of lambskin as a collar lining, effectively reducing the looseness of the collar caused by wear.

This season is recommended:

This season's Z Zegna is very Jazz style, showing the independent personality and extraordinary taste of the metropolitan young people. This suit jacket, made of horsehair, is lined with lambskin and lined with lambskin collar. The overall appearance is simple and tough. This jacket is a limited edition and is only available at the Zegna stores in Shenyang and Shanghai. (Sale price: 34000 yuan reference to the place of purchase: Zhuo Zhan)

Editor's comment: The fabric is unique and unruly.

High-tech Zegna Sport

Zegna sportswear series - Zegna Sport, emphasizing the versatility, while taking into account the pursuit of beauty, the sports characteristics of the clothes (warm and lightweight, waterproof, breathable, comfortable, etc.) and the perfect combination of men's stability, the difference between the wearer The impetuousness of Nikeboys. In color, it is mainly in natural colors: earth color, beach color, shrub color, dark blue and black.

The more active side of the Zegna store is the Zegna Sport showcase. Sports suits, single jackets, and down jackets are available for sale. The price is around RMB 10,000.

This season is recommended:

This down coat features a transparent pocket pocket and an invisible headphone outlet specially designed for the iPod to keep you entertained with music. The waterproof surface is designed with anti-static metal wires and heat-reducing sutures, plus a liner with good air permeability, so that the clothes have all-weather efficacy and is suitable for winter outdoor aerobic exercise. (Sale price: 7500 yuan reference to the place of purchase: New World)

Editor's comment: Technology is full of people's attention.

Luxury Couture

Known as the modern gentleman, Couture is Zegna's most upscale suit series, using Zegna's original 13milmil13 wool and extra-pure cashmere and other high-grade materials, which are hand-cut by skilled seamstresses. Inheriting the traditional Napoli style, it fits close to the body, has high-rise sleeves, moderately balanced shoulders, elegant gentlemanliness, and no significant thickness. If Couture's suit is pleated, do not iron, hang in the closet for six days, and naturally restore the original, this is the magic of Zegna fabric.

Although Shenyang does not sell this series of clothing, there are Couture shoes for sale.

This season is recommended:

These shoes are made from calfskin and are handmade. Recessive shoe line design, traditional shoe type, comfortable and yet tough. (Sale price: 18,000 yuan reference to the place of purchase: Zhuo Zhan)

Editor's comment: Perfect handmade artwork.

The noble and unique Zegna perfume

Zegna's fragrances are all made from the most precious spices. Divided into two categories, one is the long-established Essenza Di Zegna, which blends traditional flavors with stylish flavors. It is pure and suitable for mature men. The other is the more advanced Z Zegna, emphasizing the adventurous spirit, with a sporty, stylish temptation. Both types of perfume are sold in the Sheraton store.

Recommended season: Z Zegna Knight perfume

Taste: Sicilian bergamot, rose orange, New Guinea Blueberry

Middle taste: nutmeg, white pepper

Aftertaste: Cashmere Wood, Oak Moss

(Price: 540 yuan / 100ml reference to purchase place: Sheraton)

Editor's comment: Create a perfume of your own image.

Luxurious Bespoke Tailoring

Fit and fit to the Measure

Each of the Zegna stores in Shenyang offers semi-custom service, also known as MTM (Made-To-Measure) service. It is based on the existing type and style, from your choice of fabric, according to the proportion of the individual's body to make clothing, you can also embroider your name somewhere in the clothes.

However, MTM is never Bespoke Tailoring! Bespoke Tailoring is a custom service. It was designed by Zegna's dedicated designer to personally design and listen to customers. Clothing from the fabric to the style is based on the customer's wishes and body characteristics made by hand, it takes a long time. This business is only available at Zegna's head office or strategically located branches, and it needs to be booked according to the designer's schedule. In Shenyang, this luxury service is temporarily unavailable.