Looks at Lujiazui Sephora cosmetics brand into Super Brand Mall

Cosmetics retailer Sephora opened its third store in Super Brand Mall in Lujiazui, and Sephora is hoping to obtain higher returns by competing for “effective locations”.

Why did Sephora's 3rd store not be selected in the top tier of hotlines such as Nanjing West Road and was selected in Super Brand Mall? In response, Lin Guozhong, general manager of Sephora (Shanghai) Cosmetics Sales Co., Ltd., said that because of the future potential of the Pudong Lujiazui business district, there is currently only one large shopping mall in the Lujiazui area of ​​Super Brand Mall. “With the rise of Lujiazui, Super Brand Mall The congenital advantages will be highlighted." Lin Guozhong said. Previously, Sephora had opened two stores in Huaihai Zhong Road and Gubei Carrefour.

Lin Guozhong stated that Sephora will not hesitate to scramble for the core area, but the core area for high rents is mainly to establish an image. At the same time, we also hope to obtain better returns by opening stores in second-line locations. Lin Guozhong is now focusing on more potential good locations. “Shanghai Minhang, Xinzhuang, and Wujiaochang will all have great commercial potential. Only entering the country first will benefit.” Lin Guozhong said, “The Southern Mall in Minhang is In spite of its remoteness and its very strong spending power, we are very likely to enter the South Mall with our partner Carrefour."

Chen Limin, a director of Jones Lang LaSalle China, once said that Lujiazui will gradually emerge from the insufficiency of people flow, lack of consumption, lack of commercial facilities, and a shortage of people.

According to Zhou Ji Si, the executive president of Sephora Asia Pacific, Gubei Store has a very good business after opening, and the average customer unit price has been equal to Sephora's stores in Europe. “The women’s spending power in the Shanghai market is staggering.” Zhou Jisi predicts that Sephora will be able to recover its investment costs in three to five years. This has prompted Sephora to set a long-term goal of opening at least 100 stores within five years. Sephora will invest 400 million yuan.