ONLY, BELLE stationed in Century Lianhua Hangzhou Qingchun store reopened

After more than three months of closing shop renovations, Hangzhou Lianhua Qingchun Store, the best supermarket in Hangzhou, opened its doors today. Qingchun shop will be what kind of new face showing people, has become the topic of consumer interest.

Bringing billions of business opportunities for renovation

On May 15th this year, Hangzhou Lianhua Huashangchun Group Co., Ltd.’s Century Lianhua Qingchun Store officially closed its store decoration. As the highest single-store sales store in Hangzhou, the closed store decoration of Century Lianhua Qingchun Store was seen as a neighboring supermarket. Is not a small business opportunity.


According to last year's statistics of the Hangzhou Municipal Bureau of Trade, the annual sales of the Century Lianhua Qingchun store are 600 million yuan, and the average monthly is 50 million yuan. The Qingchun store takes more than three months to decorate and will have billions of business opportunities. It was given to the surrounding supermarkets. When the Lianhua Qingchun Store of the Century had just closed its store, there were supermarkets around it that bypassed the free shuttle bus to Xinhua Road and Wangma Lane for soliciting. The postage of other supermarkets was also stuffed into the mailbox of nearby residents.

The Qingchun store had one more day off. The loss was more than one million yuan in sales. What's more, it was the closure of the store for more than three months. What are the reasons for Century Lianhua’s determination to rectify this?

“Qingchun store has been opened for 9 years, and problems such as aging equipment, slow cash collection speed, and overcrowded sales channels are all bottlenecks.” said Yao Yanghong, manager of Qingchun Store. In the face of increasingly sophisticated consumers, how to meet their needs is the absolute principle of survival, which has prompted Qingchundian to make a decision on decoration.

ONLY, BELLE enter new store

The opening of the new store will change the appearance of the new product. The Xinqingchun store will add 35 varieties of food, most of which are imported food. For example, the wine counter will introduce more high-end wines, and the supermarket has already booked a bottle of wine. The price of more than 10,000 yuan wine. Daily supplies will also add more than 20 imported goods, such as machines used to clean air after renovation; fresh seafood will be added in the fresh area to increase fresh consumer quality.

The clothing and footwear products in Xinqingchun Store have the largest adjustment rate. Clothing and footwear will be developed from the original single-brand low-end brand, and developed into a variety of consumer demands with a richer product grade. Both Li Ning, Jordan and other popular brand names, there are ONLY, VEROMODA, NIKE, BELLE and many other brands that were previously only visible in large shopping malls. At the same time, the scope of the expansion of the counter there are cosmetics brand Wei Zi, Olay, kitchen utensils brand Germany Shuang Liren, bedding brand Ka Sa Tian Jiao and so on.

Double parking space

In the Laoqingchun store, there is an area on the first floor elevator exit which is always densely populated with shopping baskets purchased by customers in the fresh area. This is because the elevator at Laoqingchun store is not convenient for pushing shopping carts. The escalator, and in the newly debuted Qingchun store, this problem has been completely solved: the old escalator has been transformed into a sloping ladder, and consumers can directly push the new shopping cart opened in the supermarket from the first floor to the fourth floor.

Parking difficulties are also one of the most prominent problems in the Laoqingchun store. Xinqingchun shop sacrificed the business area, replaced the original 2,000 square meters underground first floor food area with an underground garage, and competed for 70 new parking spaces. It is more than twice as many as it used to be; the supermarket's internal shopping channel is also more than twice as wide. If the original widest main channel is 3.5 meters, in the Xinqingchun shop, the widest point of the main channel is 7.2 meters; The cabinet will be less than the original, because consumers can pack into the shopping, there will be someone at the entrance to the consumer's bag with a bag, after the end of the shopping solution.

The slow cash collection of old stores is also one of the most frequently reported problems for customers. Every holiday or rush hour period, queues often have to be queued up. The cash register of the new store was collectively upgraded from the original domestic compatible machine to an IBM professional cash register valued at 18,000 yuan each, which can effectively increase the collection speed; the original 38 checkout counters on the first floor will increase to 49, and 2 The original six cash registers on the fourth floor were increased to 11; all electronic scales were replaced with new ones to ensure that barcodes could be brushed out at one time. During the renovation period, Qingchun Store changed the cashier team's half of the new blood, and concentrated the elites of each other store into the Qingchun Store. The Xinqingchun Store will also use a salary-linked approach to motivate cashiers to improve. Cash register speed.

Service emphasizes more detail

The 15 senior customers at Qingchun Store who had the opportunity to take the initiative to try for the first batch of purchases on Saturday said that the most intuitive feeling of entering the new store was that the staff had replaced the beautiful new uniforms with makeup, smiled and greeted, and people thought. H heart. In fact, this is the basic requirement for the "smile service" that is strictly established in new stores. As a window directly addressing consumer issues, the general station of Century Lianhua Qingchun Store will launch a “sitting service” like the lobby of a star-rated hotel. At the same time, it will also be equipped with emergency medicines and paper cups to provide public welfare umbrella rental. Packing and other convenience services.

In the past, the members of the supermarket led the membership card points to run up and down from the main station to the basement. It was very troublesome, and the “one-stop service” at the new station’s general station will collect membership cards and membership card bonus gifts in the same area. , to eliminate the hard work of customers to go back and forth.

New lounge area for more casual shopping

Now, many young housewives are accustomed to listing a week's shopping list, and they spend a lot of time shopping at supermarkets on weekends. New stores such as ONLY and VEROMODA, which are newly added to supermarkets, can also attract new purchases from them. This way, the time spent in the supermarket at the weekend can be said to have increased significantly.

In the new store of the Qingchun store, consumers can see beautiful dried flowers along the escalator, a small fountain at the entrance, stylish water curtain walls on the second floor and the fourth floor, and tropical fish, fresh flowers, and sales areas become more attractive. Landscape. The supermarket has also added two rest places for customers, two free drinking areas, and two hand washing areas in the fresh area. Even if fish and shrimp are hand-picked, they can be easily hand-washed. At the same time, children can play in the newly opened children's toy themed display area in the supermarket, and there is a special nursery for the needs of young mothers.

New equipment allows you to find out which vegetable garden the cabbage comes from

In the decoration of the Lianhua Qingchun store in the century, the investment in infrastructure was as high as 40 million yuan. In addition to upgrading all cash registers at a large price, more infrastructure investment was made to make consumers more comfortable. Shopping. For example, in order to improve air quality, Qingchundian has updated all air-conditioning equipment, and the new air-conditioning capacity exceeds 20% of the national standard. This way, even if there are many consumers in the store, it will not make people. Feel bored.

At the same time, in the new Qingchun store, each floor will have an automatic price inquiry machine. Consumers can check the required product price information through the machine before shopping. In the fresh area, an “Agricultural Product Safety Barcode Monitor” can also actively provide product information to consumers. For example, consumers buy an organic cabbage and let the machine read the bar code, and the machine can immediately The complete product information such as the origin and production time of the cabbage is displayed.

The opening of a large supermarket attracts linkages from surrounding businesses

The street opens with the Heqingchun store

In the decoration of the Lianhua Qingchun store in the century, besides the loss in the turnover of the Qingchun store itself, some restaurants, clothing stores, beauty salons, and barber shops around the Qingchun store have declined in business because of the decrease in the flow of people. The decoration of the Qingchun store has also triggered the “decoration effect” of the chain. These stores are also refurbishing this space. They are planning to open a store together with the Qingchun store so that they can use the popularity of the Qingchun store to do business, even on Qingchun Road. KFC, also joined the ranks of the decoration army.

Therefore, on the occasion of its reopening, the Century Lianhua Qingchun Store Union celebrated the opening of the business with many merchants in the Qingchun Street. In addition to being able to enjoy the shocking opening price of goods, more than 20 merchants jointly benefit consumers. Allow consumers to enjoy more functions such as entertainment, leisure, and so on in Qingchun Street. Consumers who are accustomed to shopping at the Lianhua Qingchun store in the century will find that in addition to the surprises brought about by the new look of the new store, the gold content of the Lianhua Post and membership cards of the century has also increased a lot.