Adidas and Yohji Yamamoto Y-3 Contract Extended to 2010

Recently, the global sportswear giant Adidas and Yohji Yamamoto, the famous Japanese designer, negotiated on the next cooperation of their brand Y-3, and the two sides decided to extend the cooperation contract until 2010. Both parties did not disclose the details of the contract.

The Y-3 cooperation brand includes two series of men's and women's clothing. Now it has reached the ninth fashion season. The overall series takes the avant-garde style. The retail price of accessories ranges from $15 to $300 and the retail price of clothing is $45. Between -675 US dollars, the retail price of footwear products is between 90 US dollars and 275 US dollars.

Adidas declined to disclose the sales of the Y-3 series, but said that the Y-3 series had doubled sales each quarter. When the Y-3 series was first launched in October 2002, industry insiders predicted that Y-3 brand sales will reach 300 million U.S. dollars within the next 5-10 years.

“Our cooperation with Yohji Yamamoto is very enjoyable and the process of cooperation has exceeded our initial expectations.” Hermann Deininger, Adidas brand creative director, said: “We worked hard with our colleagues to launch a series of initiatives for the sports fashion world. Sexual design work, and has created a brand new market for Y-3.”

Hermann Deininger said that Adidas is currently planning for the Y-3 to develop new product categories and further develop the current hot main categories, including accessories, women's and shoes.

“We have always had a very pleasant exchange during the process of cooperation.” Hermann Deininger said: “The design aesthetic of Yohji Yamamoto and Adidas’ professional integration in sports technology have made the Y-3 cooperation series great Success, this combination makes Y-3 series full of innovative spirit, in each fashion season has been able to present a new look, quickly has a group of the most loyal fans."

At present, the Y-3 series has a total of 500 retail outlets worldwide, including multi-brand franchise stores, shop-in-shops, and Tokyo flagship stores. Y-3's next plan also includes further strengthening market expansion, but the focus is still on strengthening the establishment of retail joint points, opening more multi-brand joint venture stores, and increasing the number of countries and regions in Europe, the United States, and Asia. Important cities set up stores in stores. When Y-3 was first introduced four years ago, it had 150 retail outlets in Europe and the United States had 20 retail outlets.

Designer Yohji Yamamoto said: "Adidas has given me a wonderfully inspired experience. Cooperation with it has greatly enriched my creative life. We look forward to having a better future."

In another development, sportswear giant Adidas announced that it will open a flagship store in Chennai, an Indian city, with an area of ​​more than 550 square meters. This store will become the second largest Indian store in Adidas. The company opened India's largest Adidas franchise store in Bangalore, one of India's industrial centers, this summer, covering an area of ​​900 square meters.

Two large sportswear retail stores are part of the company’s new strategy for the Indian market. Adrias India’s market leader Andrea Dernner said: “The company will continue to look for similar stores in the area along the subway.