The "Multilateral Strategy" of "KOLING Night"

The "Multilateral Strategy" of "KOLING Night"

The F1 World Grand Prix Formula One is the fastest and most exciting sport on Earth. From March to October each year, billions of people around the world will pay attention to the F1 season. , it is because it gives a sense of enjoyment that is enough to make people bloody
The America Cup Yachting Competition has enriched the history of human sports history with its most magnificent history. It also inherits the noble national lineage of a nation. It is the kind of sports spirit that rides the wind and waves and moves forward. It also conquers nature and challenges dreams. The wild passion has always been exciting
KOLING, Spain's famous glamour sportswear brand, deduces healthy sports and sexy temperament to the ultimate glamour sports brand. At the end of the 1990s, it subverted traditional design techniques and set off the first wave of SEXYPORTS charm in the European and American cities. The temptation to return to the true fitness image interprets the infinite charm of urban sports life.
On the first night of this nationwide celebration on October 1st, the Spanish charisma sports brand KOLING, with its role as the number one character, detonated glamour in Shanghai, F1 and America's Cup top two international top events, the three glamour sports. The brand's interpretation of the same stage, to the Chinese urban elite dedication an unprecedented fashion festival.
This time, the celebration activities of the three major glamour brands “same hand in hand” initiated by KOLING can be said to have created a sportswear brand in China, and it is a precedent for the collective passion of F1 and Meifan. It also sets a successful example for the sportswear industry in China in the field of PR communications, where a sportswear brand joins hands with the world's top event brands and realizes a multilateral win-win strategy. Today, the author would like to take this opportunity to discuss with the industry friends the "multilateral strategy" that KOLING has implemented with F1 landing in China.

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