I am the third in China, the second in the city, and currently the largest Armani store after more than a month of trial operation. I officially opened it in Hongqiao Friendship Mall yesterday and launched the Armani Collezioni spring and summer 2006 collection that reflects Armani style. . At this point, Hongqiao Friendship Shopping Center brings together nearly 40 internationally recognized first-line brands, and has truly become the department store with the largest number of international brands in the city.
Armani Hongqiao month sold one million <br> <br> According to reports, Armani Collezioni is different from the Armani brand Giorgio Armani "black and white" cloth marked, as "black and white" of a brand, Armani Collezioni men and women The outfit is a garment suitable for general use. It is a more acceptable design route for the general public. Armani Collezioni Hongqiao Friendship Mall has an area of ​​205 square meters. It creates a bright and open space for fashionistas. It displays a fashionable and friendly charm. It provides consumers with tailored clothing, sportswear, evening wear and outdoor clothes. . Armani Collezioni's collection of spring/summer 2006 men's and women's collections is full of modern elegance. The men's and women's jackets and pullovers in the spring and summer contain exquisite carvings and natural straightforwardness, demonstrating the glamour of Hollywood in the 1930s and early 40s. It is made of fine leather printed with a fabric effect or laser technology formed by an exotic giant pattern, which occupies an important position in the entire series. The spring and summer women's collection combines fresh and natural elements in a wide range of complex colors. The use of luxurious and classic fabrics and the latest fabrics show a stylish and casual appearance, continuating its blend of elegance, luxury and exquisite tailoring. Consistent style.
According to Ms. Huang Wei, Assistant to General Manager of Armani Collezioni's brand, Shanghai Oulan International Trade Co., Ltd., the sales of Armani Collezioni Hongqiao Friendship Mall had a monthly sales of more than RMB 1 million, and the sales performance surpassed those of agents and malls. Expectations of both parties.
Hongqiao Friendship brands gathered <br> <br> According to reports, Hongqiao Friendship Shopping Center nearly 40 international brands, there are many unique stores in Shanghai, for example, Dunhill "red shop" is the only one in the world Opened on the second floor of the store; at the end of last year, the expansion of the opening of the Zegna brand leather goods store is following Florence, the world's second new concept leather goods shop, is also the only mainland Ermenegildo Zegna leather flagship store in China; France Langfan fashion brand monopoly The store is the only specialty store in the city; the recently introduced world-class ski clothing brand known as the "sports fashion pioneer" German BOGNER brand store is China's first brand store.
The sales of international first-line brands in the Hongqiao Friendship Shopping Center have gradually increased. After the business area of ​​the Zegna brand leather goods store doubled to 80 square meters, the sales revenue has remained at 600,000 to 700,000 yuan per month, an increase of 60 percent from the expansion. About%; Dunhill "red shop" monthly sales are also 500,000 to 600,000 yuan.
According to Wang Weizheng, manager of Hongqiao Friendship Shopping Mall, Mr. Wang Weizheng, who owns two or three floors and has a business area of ​​only 4,000 square meters, had sales of 210 million yuan last year, an increase of nearly 10% from the previous year; The annual retail sales volume of the area has reached more than 52,000 yuan, which is unique in the clothing stores of the city's department stores.
Brand Strategy remarkable achievements <br> <br> due to the Hongqiao Friendship Shopping comprehensively promote the brand strategy, food shopping, gift shopping malls also introduced a number of international high-end brands, such as food shopping imported food from more than 40 countries of the world accounted for 80 shopping centers throughout the food % of supply, more than 400 drinks in 18 countries, more than 300 kinds of chocolates in 15 countries, more than 200 kinds of coffee in 12 countries, etc., so that Hongqiao consumers can find all over the world without leaving Shanghai. The classic cuisine also allows foreigners living in Shanghai to enjoy the deliciousness of their hometown. Gifts store porcelain, crystal products and other gifts of the international brand rate of more than 90%, Britain's best mobile phone brand Vertu, although the price of up to 150,000 yuan each, but can sell one or two units per month. After the watch area was joined by Cartier, it almost brought together the world's major first-line brands; Da Vinci, Versace porcelain, ornaments, and gifts that debuted on the eve of the May 1st Festival made the gift mall full of brilliance; Chanel, Lancome, and Dior in the cosmetics area. , Heathrow, Elizabeth Arden, Cartier, Estee Lauder, Guerlain and other first-line brands gathered.
According to reports, high-end brands have adapted to the consumption needs of the high-end consumer groups in the Hongqiao area, and high-end consumer demand has promoted the sales of the Hongqiao Friendship Mall. Among the four shopping malls in the Hongqiao Friendship Mall, there are three shopping centers: clothing malls, food malls and gift malls. With annual sales of more than 100 million yuan, Bailian Group has the largest number of department stores with 100 million yuan in shopping malls. Even if it is a comprehensive shopping mall on the fourth floor, annual sales are as high as more than 80 million yuan.
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