"Focus on Marketing Strategy to Compose a Brand New Chapter" – The 2010 Autumn and Winter Orders of Jie Jie Children once again brought franchisees together for an inspiring meeting, where they witnessed the remarkable transformation of the Jie Jie brand. During the event, the Jie Jie team surprised the partners with exciting updates and insights into the future direction of the brand.
As the meeting kicked off, franchisees entered the venue filled with anticipation. The first day was dedicated to sharing the company’s development journey and its future vision. Zhang Dong, the company leader, presented the historical growth and strategic plans for expansion. Additionally, Wang delivered an engaging marketing session tailored specifically for the franchisees, offering them valuable tools and strategies to enhance their business performance.
The meeting emphasized the importance of professional brand management and clear positioning. Through internal discussions and external collaborations, Jie Jie aimed to elevate its brand to new heights. A key highlight was the participation of Mr. Ma Chunlin, Chief Consultant from Shanghai Weihao (International) Brand Management Co., Ltd., who engaged directly with franchisees, answering questions and providing expert guidance on brand strategy.
On the second day, participants were treated to a preview of the 2010 autumn and winter collections. The chief designer of Jie Jie Children shared insights into the season's overall trends, highlighting the standout products and their unique features. A live model showcase allowed franchisees to experience the new collection in a more tangible way, giving them a firsthand look at the brand's creativity and innovation.
One franchisee shared his excitement after the presentation: "This year’s collection really impressed me. The style has taken a big leap forward compared to last year. I hope the next season brings even more surprises." Franchisees actively placed orders, showing strong confidence in the new products and eager to introduce them to their customers first. The impressive total order volume reflected the enthusiasm and trust in the Jie Jie brand.
Throughout the two-day event, every detail was carefully planned by the Jie Jie team, reflecting their dedication and passion. They hoped that through this meeting, franchisees would not only see the progress of the brand but also feel more motivated to continue supporting Jie Jie in its journey toward greater success.
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