TRUVIVI is a brand name derived from the French name "Vivian," symbolizing elegance, sophistication, and a refined aesthetic. The brand embodies the essence of modern metropolitan women—soft yet strong, elegant yet approachable. TRUVIVI focuses on graceful lines, hand-stitched details, and precise tailoring, creating a style that speaks directly to the heart of discerning women. Each collection is designed with a clear theme, offering a wide range of models that can be mixed and matched for various occasions, ensuring that every woman finds her perfect expression of style.
TRUVIVI caters to women aged 25 to 35 who value aesthetics, self-care, and a lifestyle filled with love and beauty. These women are independent, confident, and have a keen sense of fashion. They appreciate the balance between elegance and comfort, and they seek clothing that reflects their inner grace and confidence. TRUVIVI represents not just fashion, but a cultural statement—celebrating love, femininity, and the quiet power of being authentically oneself.
Joining TRUVIVI comes with a set of clear criteria:
1. Applicants must have a strong brand awareness and a long-term vision.
2. They should have a good local reputation, financial stability, and the ability to manage cash flow effectively.
3. They must possess legal and management qualifications to operate independently.
4. Storefronts should be located in first- or second-tier commercial areas.
5. They must agree to follow the company’s business model and provide timely market feedback.
6. They are expected to uphold the TRUVIVI brand image and promote its core values.
Regional protection is offered to franchisees, including exclusive rights to operate within their designated area, priority for expansion, national advertising support (such as campaigns in top fashion magazines like *ELLE*), and a unified pricing strategy to maintain competitiveness. Additionally, franchisees benefit from rebate programs and other incentives.
TRUVIVI also offers comprehensive support to its partners:
- E-commerce integration allows agents to sell online, increasing customer traffic.
- Professional site selection advice is provided based on years of market experience.
- Customized store designs, including renderings and construction drawings, are available at no cost.
- A seasonal order system ensures that marketing strategies are always ahead of trends.
- New store openings receive full operational guidance, staff training, and product display support.
- Marketing campaigns for seasons and holidays are planned in advance by a dedicated team, with materials such as window displays and promotional content provided.
TRUVIVI isn’t just about fashion—it's about building a community of women who embrace beauty, confidence, and style in every aspect of life. Join us and become part of a brand that truly understands the modern woman.
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