Affair brand Avon listed China market as an independent business area

The Chinese market, which was originally assigned to the Asia-Pacific region, has recently been independently listed as a business area by Avon headquarters and has become one of Avon's six existing business areas.

In this regard, Avon said that this reflects the important strategic significance of the Chinese market in the Avon global business and its long-term development potential.

In addition to the Chinese market, the business districts that were also separated this time have the Central and Eastern European markets that were originally classified in Europe, the Middle East, and Africa. After such adjustments, Avon has now formed a total of six major business areas in the world, namely China, Central and Eastern Europe, North America, Latin America, Asia-Pacific and Western Europe, the Middle East and Africa.

According to reports, Bennett G allina, Avon’s global senior vice president in charge of China’s business area, will also be responsible for markets in Western Europe, the Middle East, and Africa while managing the China region. Previously, Grenache was responsible for Avon’s business in the Asia Pacific region. Regarding the appointment and dismissal of personnel, Avon said that this means that Mr. Ben Grenner will continue to manage the Chinese market, while also exerting his managerial and technical advantages in operations and finance, and promoting the development of Avon's regional markets in Western Europe.

When asked if the position of Gao Shukang, the former president of Greater China, would change accordingly, Avon did not respond to this question. According to reports from its employees in the company, they have not yet heard any news about the changes in the leadership within the (China) company. I believe there will be no change in Gao Shoukang's position for the time being.

According to Avon China employees, the most obvious change they could feel after the Chinese market was adjusted to a separate business area was that the communication between China and the headquarters became smoother and the information exchange was more convenient. The Chinese market was formerly located in the Asia Pacific region. Therefore, everything in the Asia-Pacific region needs to communicate with the headquarters. Now it can directly interface with the headquarters. According to informed sources, this change is one of the adjustments made by Avon to flatten the company's structure, allowing its senior management to be closer to Avon’s main business area.

In addition to the single listing of two new business areas in China and Central and Eastern Europe, Avon’s flattening work also decided to promote unified branding and supply chain management globally.

Informed sources disclosed that the reason Avon has made this series of structural adjustments in the world is that Avon wants to streamline its overly complicated management. Prior to the adjustment, the management of companies in the same industry with Avon’s scale was only about half that of Avon. In contrast, Avon’s institutions are too complicated. Avon also hopes to make the company’s operations more manageable by reducing management levels. effectiveness.