2018 Shanghai Winter Fashion Week Opening Party | Multifaceted interpretation, multidimensional fusion

On the evening of March 28th, the opening party of Shanghai Fashion Week was again held in partnership with Visa, a global digital payment company, to integrate cutting-edge payment innovation technology with a new fashion lifestyle, and to interpret this season's theme of “Funding and Origin” creatively.

The party scene is inspired by the all-embracing multidimensional fusion model. It expresses through a variety of literary and artistic symbolic languages, highlights the integration of history and contemporary, the fusion of East and West, the integration of emotion and intelligence, the fusion of fashion and technology, heritage and innovation. The fusion. Symbiosis, expressing trends, innovation, technology, and interest.

A theme booth is set up outside the venue. Guests can present their pictures after the exhibition. Another LED scimitar show originated in Europe, giving unexpected surprise and visual experience.

The grand opening performances show that when the Warriors encounter drums and dances, they will bring the impact of art and culture and bring guests amazing visual effects.

Ms. Jin Xiaodong, General Manager of Visa Greater China Marketing Department delivered a speech

Disney teamed up with 15 China’s cutting-edge independent fashion designers to present “Mickey’s roots in classics” as the theme. It collectively pays tribute to the past, present and future of Mickey Mouse and celebrates Mickey’s classic, original and unique features.

On-site, dance performances, laser shows and rap-style songs made guests feel the shock of hearing and enjoy the visual feast.

The opening party particularly thanked Visa, Disney, Martell, Grand Gourmet, Paris L'Oréal Salon and MAC Charm.

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