Since entering the new century, the rapid development of Chinese women, a large number of designer brands appear. These brands in the domestic market with the market competitive, clear brand style, accurate positioning, access to consumer recognition, the Chinese local brand groups appear. In 2008, the financial crisis has put the apparel industry to great test, and one of the categories of women's apparel industry has also been hit. A year later in 2009, the early winter although the cold rage, but the economy has become increasingly warm. According to data released by the National Bureau of Statistics, according to comparable prices, China's GDP grew by 8.9% in the third quarter of 2009 and accumulated 7.7% in the first three quarters. The trend of China's economic recovery has become clearer. With the stabilization and recovery of the macroeconomy, entrepreneurial confidence and consumer confidence are gradually restored, and the domestic domestic apparel market is becoming increasingly active. In this economic recovery on the occasion, we interviewed the development of women's clothing China Secretary General Secretary, Women's Professional Committee Wang Zhuo. Sales rebound pick up performance Wang Zhuo said that the total apparel sales account for about 10% of the total retail sales of social goods, the basic ratio in a stable state. Affected by the economic crisis, the total retail sales of social products slipped at the beginning of the year, and the sales of apparel also slipped. With the consumer panic psychology tends to stabilize, the total retail sales of social consumer goods showed a trend of picking up quarter by quarter, apparel sales also showed steady growth. The traditional garment industry in our country now has gone from a stage of processing and trade as the main body of development to a stage of taking designers and designing as the main body. Although international brands are still buffeted by the financial turmoil, local brands have shown a trend of increasing sales. Local brands have taken up a major share of the consumer market. In this regard, Wang Zhuo said: "The past decade is the brand era, China's brand awareness from the awakening to the vigorous development of Chinese women's designer brand from scratch, to the fledgling, and now firmly occupy the domestic market. "Personalized demand determines the market capacity For the development of women's clothing, Wang Zhuo gave a high rating. He believes that the Chinese women have entered the most brilliant stage, the Chinese women's brand has also formed a domestic first-line brand groups, a number of representative design brand has been extended to the international market. Chinese women's brand, scale, fashion, personalization increasingly obvious trend, with considerable strength of the rapid rise of women's brand enterprises, such as white-collar workers, exceptional, Masifel, Song Li, shadow children, southern commoner, Providence, Sifan , Ya-ying ... But women's brand enterprises do not have a large amount of men's and casual wear, for this phenomenon, Wang Zhuo believes that this is due to the individual needs of women's decision. Women's wear brands tend to be limited in size due to the fact that female consumers are afraid of wearing shirts and need personal wear, whereas men's and casual wear attach more importance to the inherent quality of clothing, and industrialization is more standardized. Therefore, a single women's brand development to a certain stage there will be a platform period. In this period, women's business if you want to develop, most will adopt a multi-brand strategy. This is the development of women's branded enterprises. Wang Zhuo also said that the development of women's brands to today, there have been a number of outstanding local top brands, these women's enterprises will enter a capital operation, the development of international strategy stage. In the next few years, there will be a truly international women's brand in China.