Yesterday afternoon, a member who participated in the report on the outcome of the research on the development of sports and related industries in Shishi City said: "Before the report came out, I did not know that Shishi sportswear was so strong." In sports and related industries, Shishi sports apparel manufacturing obvious advantages. In 2008, the total expenditures, value added and employees of sports and related industries in Shishi were 10.226444 million yuan, 2.889322 million yuan and 39851 respectively. Compared with 2006, respectively, increased by 42.7 %%, 33 %% and 29 %%, the total output of sportswear manufacturing and value-added also occupy a large proportion, basically reached 62 %%, but compared to 2006, the total Output and added value increased by 42 %%, 32 %% respectively. However, the research results also show the lack of Shishi sportswear manufacturing industry, Shishi sportswear manufacturing industry mainly attached to the casual wear industry, business specialization is low, and most of the traditional labor-intensive industries and low-end Of the products, the overall low value in the global industrial value chain. Even some are not attached to the textile and apparel sports apparel business, but also because most of their brands are second-tier, influence is not enough, it is difficult in the increasingly fierce market place. Therefore, Shishi sports apparel manufacturing industry to further optimize and enhance. How to optimize and enhance? According to the insiders, the first priority is to give play to the advantages of the region and speed up the differentiation and branding of sportswear. "To participate in international division of labor a lot, through cooperation with international companies with transnational corporations that have the funds and technologies, we will gradually push forward with the core technologies." Second, we should highlight the concept of sports and leisure, strive to lead the fashion trend of leisure, "the name of Shishi enough ring, casual wear industry center, casual wear industry in the Asia-Pacific region and casual clothing brand, sports apparel should focus on the implementation of product differentiation development Strategy. "Further emphasizing the concept of" sports and leisure "and infusing" sports "into casual wear," As with KAPPA today, sports and leisure are well integrated and net profit is approaching 1 billion. Finally, we must actively promote the brand strategy to enhance the competitiveness of enterprises. Policy should be to encourage and support enterprises to participate in technological innovation and brand strategy to promote and promote the expansion of the industrial chain, extension and development of high value-added links in the industrial chain, and promote sports apparel industry clusters continue to optimize and upgrade, it is understood, Shishi powerful sporting goods limited Produced by high-grade aluminum composite materials and carbon fiber badminton and tennis racket and other sporting goods, equipment, with high quality, new design, new materials, new technology has won the favor of the market, the number of orders continued to increase. Shishi City Bureau of Quality and Technical Supervision staff said, "Through quality management, improve service system, the implementation of mergers and acquisitions, accelerating industrial upgrading."