Vipshop joins hands with Australia’s Victorian Trade Authority to promote the Melbourne Fashion Week in Australia

On March 5th, the annual Melbourne Fashion Week of Australia was grandly opened in Melbourne, Australia, which is known as the Fashion Capital of the Southern Hemisphere. In order to increase the international attention and trade opportunities of local fashion designers and lifestyle companies, the Victorian Government and Trade Bureau of Australia cooperated with the Melbourne Fashion Week in Australia and organized an international delegation visit project in Melbourne from March 5th to 8th, local time. Gonul Serbest, Managing Director of the Victorian Trade Bureau, and Shayne Mele, the head of the new area of ​​Vipshop Australia, were invited to attend the theme “Beauty, Beauty and China Cross-Border E-commerce” theme breakfast. Together explore the development of Australian fashion brands and bring more Australian fashion information to Chinese consumers. ELLIATT, a well-known Australian designer brand participating in this fashion festival, has already been on the line. The Chinese consumers can directly purchase and watch the brand's fashion show at the Melbourne Fashion Week in Australia.

The Victoria Trade Bureau and VIP will help Australia's excellent local brands enter the Chinese market

China is a major market for the international fashion consumer market. At the same time, with the continuous upgrading of consumer demand for brand quality and the enormous promotion role e-commerce has brought to international brands, it is a trade that can be said by VIP and the Victorian Trade Bureau in Australia. Taking advantage of the momentum, the two sides strive to stay at the forefront of fashion.

The Australian Victorian Trade Bureau is constantly working to help Australian local fashion designers and lifestyle companies to reach the international arena, win more international markets, especially the huge potential of China's e-commerce market share, in order to promote the export of Australian brands and create local job opportunity. Gonul Serbest, Managing Director of the Victorian Trade Bureau, said, “In the huge e-commerce market in China, Victoria’s designers have a huge opportunity to gain market share.” Vipshop, one of China’s top e-commerce giants with 300 million members Undoubtedly, it is an ideal partner. The user base of the 300 million member of VIP Club and its leading position in the apparel and wear business will provide local designers with an important opportunity to enter the Chinese market.

Speech by Gonul Serbest, Managing Director of the Victorian Trade Bureau, on the stage

At the press conference, Shayne Mele, head of Vipnew Australia New Area, said: It is an honor to work with the Victorian Trade Bureau to explore the development of Australian fashion brands. This idea is in line with the idea of ​​Australian Melbourne Fashion Week promoting Australian brand development. Together, VIP will make every effort to promote in-depth exchanges with international fashion brands, bring more Australian fashion elements, fashion ideas and excellent local brands to the international stage, and help Chinese consumers enjoy the fashion experience and happy life. At the same time, Shayne also mentioned: "In the future, I will work with my partners to continuously enhance mutual understanding with the Victorian Trade Bureau, promote cooperation and exchange, and bring more Australian brands and the latest fashion products to Chinese consumers." .

Shayne Mele, Head of VIP Australia New Area, delivered a speech

Well-known Australian apparel brand ELLIATT stationed in Vipshop E-commerce and international brands to achieve a comprehensive win-win situation

ELLIATT is an internationally renowned female fashion brand, emphasizing luxury production. The brand was launched in 2011 by chief designer Katie Pratt in her hometown of Sydney. At the beginning of the brand's history, ELLIATT concentrated on tailoring dresses for parties and social events in Sydney and Melbourne, focusing on such details as beading and embroidery. Because of its detailed, quality and competitive prices, ELLIATT quickly succeeded in the Australian market. ELLIATT has always devoted itself to chasing fashion trends and designing clothes that can write women's characteristics and wear them well. Now, there will be a large number of new series every six weeks, selling in more than 800 stores on four continents. It is reported that ELLIATT, widely praised by users all over the world, landed at the VIP Club at 8:00 pm on March 5, and over 300 million members can experience fashion from Australia without leaving home.

Well-known designer brand ELLIATT in Australia has been on the line

In the future, more and more world-renowned brands will enter Vipshop and continue to expand the advantages of Vipshop’s core category brands to jointly provide high-quality lifestyles for Chinese consumers seeking quality and fashion.