Vipshop Brings a Beautiful City Tour to the Beginning Chi Ling Joint Underwear

"Let fashion be integrated into life and let beauty go deep into the soul." In 2018, a vipshop fashion and beauty tour will lead consumers to the beautiful and beautiful journey in creation and exploration.

On January 8th, Vipshop will jointly launch the first stop of the fashion and beauty tour at the headquarters of Vipshop. On the day of the event, the famous domestic underwear brand “Beauty” and the “Lave & BEAUTY” theme will be released. The newest collection of Lady Goddess underwear will be released through artistic debut and will be synchronized with the special beauty club of Vipshop. Ms. Lin Zhiling, the chief designer of Urban Beauty, was even more stunning and personally sharing design inspiration and the goddess' “cultivation” experience. At the end of the event, under the common witness of all parties, the urban beauty Chi Ling designed artworks to be stationed in the Vipshop big-name museum. As a gift, Vipshop will not only send the urban beauty a hand-drawn drawing with Lin Zhiling as a prototype, but also aspirations. Ling sent another special gift--the pillow of a unique autism children's painting project of the Vipshop philanthropic project “Love Only Workshop”. I hope that each will be able to have a kind heart and show her care for women's beauty together. better self.

The first stop of Vipshop Fashion and Beauty Tour and the urban beauty care for women

Vipshop has 80% of female users and has been working hard to deepen the market for female users. It focuses on the categories that women are most concerned about, and cares about the attitudes and fashion concepts that women are most concerned about. The day's event was officially opened at the first stop of the Vipshop fashion tour, and it was officially opened in the cooperation video of City Beauty X Xiaopinhui. This milestone cooperation fully demonstrates that both sides care for women's beauty, care for women's health, and explore the fashion business. determination.

In this cooperation activity, representatives of senior executives of both parties attended and delivered speeches, among which Sun Gefei, vice president of Vipshop, affirmed the achievements of both parties and stated that: “VIP and urban beauty are not only strategic partners, but also Intimate old friends, a new series of lingerie that exudes love and beauty was released at Vipshop, allowing both parties to continue to convey love and care for women, conveying fashion and fashion that “art and fashion come from life, higher than life”. spirit. “City Beauty Group Chief Strategy Officer and CEO of City Beauty Electronics E-Commerce Sha Shuang also said: “In 2017, City Beauty as the only underwear brand won the Vipshop 'New Fashion' brand award. This honor is our mutual benefit. In 2018, the new start, the urban beauty brand was invited to enter the Vipshop big-name museum, which is a landmark witness to the brand development! ”

Mysterious Lin Zhiling: The soft and strong heart is the greatest soft power for girls.

On the same day, Lin Chi-ling, as the chief designer of the Urban Beauty Group, took the latest joint design “Lady Goddess” and set off a fashion trend. At the scene, Lady Goddess underwear is displayed in an innovative art form that allows guests to experience the design details, tailoring techniques and craftsmanship of the urban beauty. One of Lin Zhiling's joint underwear was a total of five models. They either expressed women's innate sympathy; or interpreted women's gentle whispers; or used simple and stylish designs to meet the needs of independent women who express their self-respect and self-love attitude.

If underwear is the external expression of women's beauty, then how to disseminate the charm of women from the inside out, to be a high-value, high-emotional goddess of "double height" is the goal of all women. In this regard, Miss Lin Zhiling expressed her views by sharing her inspiration for creating Lady Goddess underwear collection. First of all, she revealed that the source of inspiration for this type of underwear is the goddess of love and beauty – the goddess of Aphrodite. It contains the original intention of encouraging women to pursue love and pursue beauty. Later, she also said: "The most important thing is not that others regard you as a goddess, but that you think of yourself as your goddess." Regardless of life, attitude and values, you must cherish yourself, know how to love yourself, and please yourself. , be your own goddess. As everyone's loved Chi Ling sister, she particularly warmly pointed out: "Girls must have a soft heart, but also to be strong, with a soft and strong heart, is the girl's greatest soft power." She is also kind and eager On the scene, I talked about the public welfare that I have always insisted on - helping children with difficult families in the mountain area to establish a warm shelter. The reasons for this are simple and sincere. "I can't ignore it when I see it." And encourage everyone to overcome it. Difficulties, but also shared their own experience in the face of challenges: "It is at every stage of life, you can see your own growth, to affirm yourself, girls must have confidence and courage, self-confidence and courage are not others to give Yours is for yourself.” In the end, she cordially gave all girls a 2018 New Year’s greeting: “I wish you all a happy New Year and hope that everyone will have the most quality life and be the most discerning woman.”

Lady Goddess Underwear Art Exhibition Ingeniously Performs “Light • Art”

In this conference, the urban beauty teamed up with Zhi Ling to design Lady Goddess' concept of “lightness and art”. It combines the softness of underwear and the lightness of paper with the combination of ingenuity and neoning, “Red Sun”, “Beauty”, and “Yushang”. Xianxian's three series, presents a feminine and romantic youthful dream. “Neon Liying” Love and beauty of God danced under the laurel, graceful and swaying Liying, people can not help but breathe and wait for the goddess to look back; “Red Sakura bloom” in the fiery flowers, exquisite embroidery and graceful echo, 璀璨Open the new year of the Chinese New Year; "Yu-Chang Xianxian", baby muscle cotton products in the hundreds of feathers between the rhyme movement elegant, unfettered freedom of mind softly emerged.

The desire to help every urban woman realize the fashion of ever-changing underwear is the pursuit of urban beauty. It is a beautiful feeling of the urban beauty to care for the physical and mental health of women and to promote the intrinsic beauty of thousands of women. Lady Goddess products adhere to the most skin-friendly fabrics and the healthiest designs: Soft steel rims have both the effect of gathering hard steel rings and the comfort of rims; the three-dimensional thin glass breathable and skin-friendly minimizes underwear The oppressive sensation; the upright cotton material that will breathe, has a good sewerage, and it is not easy to breed harmful bacteria... In the day when healthy beauty is increasingly being advocated and women’s health is increasingly valued today, we believe that taking care of this external beauty and comfort The products must be more able to capture the hearts of women. On the day of the event, the Lady Goddess series was launched in line with Vipshop, delivering the feelings of beauty and health care for hundreds of millions of female users at the first time.

Large-scale museum inauguration Ceremony Lin Chi-ling prototype prototype drawing design stunning debut

At the end of the event, Vipshop will join hands with urban beauty to unveil and settle the art treasures. The urban beauty will be represented by the design of Ling Ling's joint design underwear and will be the first brand in the industry to enter the Vipshop big-name museum. At the same time, Vipshop also used Miss Lin Zhiling as a prototype to prepare hand-painted designs for the purpose of this cooperation as a gift and give it back to urban beauty. Above the paintings, the characters have a good face and an elegant appearance. They wear a floral blue-and-blue skirt and an exquisite underwear. They spread the love and beauty of women. In addition to this, there is a gift of special significance. Vice President of the VIP Club, Huang Hongying, sends a greeting card to Lin Zhiling, the chief designer of Urban Beauty, on the special workshop of Ai Xiaogong's “Ai Gong Gong Fang” Autism Child Painting. Bright colors and patterns interweave cute and innocent children.

"Ai Yi Gong Fang" is a proprietary e-commerce platform created by Vipshop. It aims to provide free and mature e-commerce platform support for public goods. All merchandise is sold at zero profit. Currently, it has come from Star Van Gogh's Autism Children's Painting Workshop sells a hundred autistic children's paintings as derivatives. All proceeds from sales are used to support autism children's art healing courses and family care programs to help hundreds of children with autism across the country. Realize your own artistic dream. The first stop of Vipshop's fashion and beauty trip starts with a warm and good intention in the interpretation of feminine beauty. It is also a perfect stop to the care and encouragement of female beauty.

The fashion and beauty trip is an important move of the 2018 fashion e-commerce layout of the Vipshop. As the first stop, this event has attracted the attention of both Vipshop and the urban beauty and attention from all walks of life. This time, Weipin will unite the urban beauty to convey the concern for women's beauty and women's health, and convey the concept that art and fashion are derived from life and above life. This is in contrast to Lin Zhiling, the chief designer of Urban Beauty who loves and cherishes her attitude to life. However, through the novelty of the experience, people can have a more three-dimensional understanding of women's beauty and a higher degree of recognition.

The perfect cooperation has been achieved. It is announced that the 2018 fashion and beauty trip of VIP will formally start. Next, VIP will also combine more brands, through flash, fashion shows and other forms, combined with music festivals, the World Cup and other exciting Events, creating new experiences for consumers. The next stop of Vipshop's interpretation of fashion, making it beautiful, and delivering love are all worth looking forward to.