"Health, body sculpting, infrared thermal ... ..." As the weather gets colder, thermal underwear usher in the sales season. However, this year's thermal underwear market is particularly lively in addition, the business claims that the "new concept", "high-tech" fabric but some people do not understand.
The "new concept" is dazzling
On the morning of the 16th, reporters in the city several major shopping malls, supermarket underwear counters to see, come to buy thermal underwear in an endless stream of customers.
Reporters found that thermal underwear team joined many "ecological cotton", "green cotton", "penguin" and other new terms, from the introduction of sales staff in the reporter also heard a few names - no matter this cotton that velvet, Its biggest selling point is environmental protection, "are all original ecology" is a term most salespeople say. In addition, there are more high-tech thermal underwear, these underwear sales staff introduced into the infrared fever, body weight loss, health care magical underwear, when a reporter asked, "How negative oxygen ions health care" When the salesperson could not tell the truth, just say "anyway, put on a lot more comfortable than the average underwear!"
"High-tech" signs difficult to distinguish true and false
In today's increasingly consumer-focused health, many thermal underwear are also moving towards high technology. An ordinary underwear crown with a high-tech title certainly worth double.
Reporters found that, compared with the "new concept" thermal underwear, "high-tech" thermal underwear price is on a higher level, ranging from a few hundred dollars to a thousand dollars. Even so, there are still some consumers prefer this one is a high-tech fabrics are willing to buy.
Consumers pay more attention to quality
Mr. Yu told reporters in the industry, thermal underwear focus on warmth, and business is the use of this feature in the warm words on a big fuss. In fact, whether the underwear is the key factor in the choice of what material, and currently on the market is the most used cotton, acrylic, polyester-based material. In order to improve the comfort of underwear, in recent years, such as warm card, Lycra and other chemical fiber material fabrics have also increased, which increase the density and elasticity of underwear are very obvious. Moreover, underwear, adding wool, cashmere better, but the price has gone up.
It is understood that the advent of the first generation of thermal underwear, thermal underwear industry standards (2000) has made it clear that the thermal flashes underwear (referring to the middle layer of lint layer underwear, thermal function from this layer of flakes) insulation , Breathable, the number of wet through the corresponding indicators, 9 years later, thermal underwear material has undergone enormous changes, to the original flaky class as the main material of the underwear is also scarce, replaced by some new material . Therefore, the original standards have not been able to adapt to the evolving trends.
Mr. Yu also stressed that the material update is of course important, but the premise of good faith transactions is the same timeless truth. At present, thermal underwear market always wear a "high-tech" hat so that consumers can not understand the fog to the practice is not desirable. Consumer focus is neither a gimmick, nor is it a "new concept" of unintelligible, but real quality, real results.