Why many brands are discounted? The main problem is that the brand did not achieve differentiation, did not really meet the real needs of customers. "We seldom discount, the principle is that the season does not discount products, which have great pressure and difficulty, contrary to the big atmosphere.I think, discount may be a first aid method.But in the long run, the mall can not survive, the brand is also very difficult Survival. "" Competition by price is tantamount to chronic suicide. "In fact, apparel brands have always been pursuing added value, relying on brands for added value, rather than relying solely on products for profit." "Costumes do not require price wars, Should be playing a price war. Now Women | Promotions one earlier than others, and some shopping centers on the promotion two months in advance, but the market has been awake, the brand's vitality is also growing, companies should invest in quality, design, image, Including services. "Although almost all the brands in the interview showed dissatisfaction and abandonment in the form of discounts and promotions, they said that they" discourage discounts as much as possible and do not advocate discounts in principle, "but also reluctantly stated that they should uphold This principle is difficult, because the brand is more passive, "a lot of time was forced to discount, do not discount the brand will face great pressure, and sometimes even To the mall chairman went to scold the floor manager level. "Why many brands are at a discount? The main problem is that the brand did not achieve differentiation, did not really meet the real needs of customers. Women's enterprises are facing large-scale reshuffle, clothing must have its own personality, rely on the promotion to trigger the purchase of others is bound to enter a bottleneck, if a work can stimulate the customer's desire to buy, the price will not be the first consideration. Design suitable for some people's work, arouse their resonance, cultivate the customer's brand complex is the survival of the clothing brand. In fact, the brand is learning to do more additions in terms of promotions.