Why is Louis Vuitton not you?

We have long been used to Louis Vuitton and high fashion, luxury bags, celebrities linked together. In fact, 154 years ago, Louis Vuitton is a business start with a trunk until now, "travel" is still the core value of this high fashion brand. Recently, Louis Vuitton launched a new series of core value advertising, starring Keith Rids, the Rolling Stones guitar, interpretation of a single trip and self-exploration. Last night, seeing Louis Vuitton's one-minute commercial on CCTV-2 shocked me for a long time, Louis Vuitton's philosophy and stories about traveling made me suddenly see the light of an ad I, an ad that does not bother you and is willing to accept it, is very rare in my mind, except for Louis Vuitton. Why is Louis Vuitton not you? This is a problem. So look for this commercial, to explore the details of Louis Vuitton can shock you. Take a look at some domestic agencies and advertisers launched the bravado ads, look at the hype behind the brand flawed and short-lived, we will understand why our ads appear biased, impetuous? We will understand why the Chinese brand keen on soft-text input keen on celebrity endorsements? We will also understand why the Chinese brand goes firefighting, deterring, covering up and public relations in the event of a crisis. Occasionally read at the airport this recently published by the Yuelu bookstore, "fashion test", LV, Audi, Hermes, Chanel, Yves Saint Laurent and other world's top fashion brand origin and evolution, get the historical interpretation. Fashionable evolution in the mysterious, underlying aesthetic elements of fashion, fashion, historical style and then the local cultural background, were string together. These brands make you full of expectations, and put it down, why? As I asked you ask yourself: Why is Louis Vuitton not you? Hermes Hermes - classic Dada hoofs In the fashion world, Hermes is one of the aristocratic brand, but if you are familiar with the ancient Greek mythology, a "Hermes" to see the word, it must know that the Olympics A god who passed the imperial edict on behalf of the Greek god Zeus. The beginning of Hermes's birth, to follow the Napoleonic era. In 1808, Napoleon came into its heyday when one day assembled the cavalry regiment in Boulogne, Paris, preparing to cross the sea to attack the United Kingdom. At that time, the regiment had a saddler named Hermès. Later, Napoleon ate defeat at the Battle of Waterloo and the political turmoil in France caused Hermes to open a harness shop with his distant relative, Shi brand's myth. After Napoleon III came to power, in order to enhance France's economy, he held two special international expositions. She was able to seize the opportunity to participate in the second fair, and won the first prize in the harness department, after which their products not only won the emperor Napoleon III's favorite, but also among the "Queen's Merchant" list. After the foundation of Dayeh, son Shalith inherited his family business in 1878. For the first time, Sharls changed the image of Hermès and relocated the storefront to Forbes San Donoré Street. This area is the Elysee Palace, foreign embassies, high-level residential area is located, quite advantageous. Since then, he and two sons Adolf and Mo Xisi three people work together to create a second wave of family business. In 1895, Shills retired, that is, Moisi Si took over to show its marketing talent. Mossis expands the size of the harness market to Russia. As one of the world's top horse-makers, one of his greatest wishes in his life was to create a number of horses for the Tsar of Russia. He spent a few years, alone to St. Petersburg, Russia and the Royal Chamber of Commerce, finally received a large number of orders. Hermes French saddle, regardless of material, leather, sewing technology are world-class choice. Until 1917, the Russian Bolshevik political power was obtained, Hermes's Russian market disappeared. At this point, the era of carriage has been gradually gone, in 1903, the United States introduced the car Henry, indicates the advent of "car era." In the face of all the changes in the new century, Moises turned a blind eye and immediately transformed Hermès. He began to produce clothing, travel goods, watches, jewelry, Hermes thus saved the day, once again demonstrated vitality. However, Hermès's strategy is different from Ford's business philosophy, because Mo Xisi adhere to the "rare", that is, "a small amount of production" concept, and follow the tradition of craftsmen, continue to maintain the Hermes Brand-name spirit, the development of new products era. In the 1930s, Hermes went to New York to open a branch, but was hit by a major overnight overnight collapse of Wall Street shares and an economic panic of rising joblessness in the world. In the face of declining consumption power, Hermes launched the silk scarf product in due course and managed to survive the crisis. It is worth mentioning that each of the Hermes scarves has a specific theme. For example, the theme of the first silk scarf is "a woman in a public carriage" with harness, sword, house pattern, and Necklaces, earrings, bracelets and other different topics, the goods given to "story", which distinguish with other brands to create a unique image. After the end of World War II, Muxisi elegant and elegant handbag produced by the customer's favorite, one of which won the Monaco Princess Grace Kelly's praise, known as the "Kelly bag." This virtually contributed to the free brand promotion, but also enhance the added value of Hermès bag. In 1998, Hermes enlisted Belgian designer Martin Margera as design director, giving the new look of this century-old brand and continuing to move toward the 21st century. Martin Magela, who rose in the 1990s, graduated from the Royal Antwerp School in Belgium and worked as an aide to the French designer Gordier. In 1988, he left his post and started his own business, holding a clothing show every other year in Paris, which immediately caught the attention of the public. Looking at the works of Majella, skirts can be used to collage cloth suit, sweater straight to the top, so that the head and neck together as a ... Hermes in his master's elegant style, coupled with simple tailoring, so that Man looks at each other. Louis Vuitton Louis Vuitton - a journey of the box "LV" is a long history of veteran goods, but nowadays around the duty-free shops and boutiques, at any time you can see the Japanese woman long queues to buy, indeed A fun consumer culture phenomenon. "If the countrymen have a vision, you can also create a fashion trend," the rise of Louis Vuitton, is a concrete proof. In 1821, Louis Vuitton was born in the eastern part of France, Fu Hong District Condi, determined from an early age to Paris to develop. At the age of fourteen, he walked about 400 kilometers on foot to Paris, where he worked at a logging plant and learned how to identify the advantages and disadvantages of wood. In 1854, Louis Vuitton opened in the fourth of Cabusux Road, Place Vendôme in downtown Paris. The social and economic development at that time was very favorable to him because Napoleon III had established the Second French Empire, vigorously developed capitalism, and people began to be keen on spending. In those days, when ladies were preparing to go out for a trip, large clothing boxes had to be used since the clothes they were wearing were corset and pettiskirt. Louis Vuitton look at the nobility and the bourgeoisie is the main consumer, the timely introduction of large luggage, the material is fine wood, and decorated with pigskin and silk cloth. He also considered that when the upstarts went out, the luggage was always placed outside the carriage and therefore the trunk had to be permeable to rainwater, making Louis Vuitton's suitcases available for a moment. Faced with increasingly prosperous business, Louis Vuitton is determined to expand its business, he set up production bases in Arniel, northwestern Paris. In 1867, Louis Vuitton participated in the Paris Expo product competition, won the bronze medal award. He took the opportunity to advance and opened a new store in 1871 at the Scuolphupto near the Paris Opera House, attracting customers and even Empress Eugenie of the Second Reich, who was also designated a travel suitcase to use LV. Louis Vuitton's second-generation operator, Louis Vuitton's son, George Vuitton, is undoubtedly a combination of three styles: ukiyoe, kimono motifs, and Japanese traditional emblem. For Japanese fun to brand-name products have made some achievements, the Japanese are still talked about. With the popularity index of LV skyrocketed, the tree attracts the wind, counterfeit goods are also increasing, LV had to constantly change the design style, to prevent the confusion of confusion. In 1896, George Vuitton in order to increase the difficulty of counterfeiting, then the stars, flowers and LV two letters crossed, combined into a "cross" pattern. LV trademark of the Japanese style, by the late 19th century European "Art Nouveau" influence. The relationship between Art Nouveau and Japanese art is very close. Art emphasizes curvilinear and asymmetrical aesthetics and highlights the images of plants and women. The epistemology behind it is resistance to rectilinear mechanization and traditional male-centrism. For the first time in the late 19th century, the Orient Express departed from Paris to Istanbul in Turkey. This meant that after the industrial revolution, Europeans began to attach importance to leisure culture while busy working, and the so-called leisure class debuted for the first time. These rich and leisure trains on the train, with a large LV luggage, which can not only receive clothing, but also placed glasses, books, cutlery and other items. The LV also thoughtful, the introduction of mobile shelves with luggage features, opened, impressively visible typewriters and layers of drawers. At that time, Ottoman Turkish Empire, Hamid II, LV headquarters also ordered a travel suitcase. LV's products in Europe and the United States have won two expositions, raising the added value of the brand. In 1889, when the Eiffel Tower was completed, the same time held in Paris Expo, LV won the gold medal, fame. The following year, the Paris Expo held again, attracting 40 million people to visit, many foreign visitors poured into the LV headquarters shopping some shopping. In 1893, the United States held an exposition in Chicago, LV won a special award, since then the right to sell the New World to the local agents. In 1899, the British royal family started to use LV products, which is the most beautiful transcripts that LV handed over since opening the shop in London in 1885. In 1919, when the two British were flying planes across the Atlantic to reach the United States, LV further designed new products such as handbags and lightweight backpacks to meet the arrival of the flying era. In the 1920s after the First World War, Paris attracted many celebrities to come and settle, many of whom are lovers of LV, such as American novelist Hemingway and famous designer Chanel. The 20th century, the late 1980s, the world's major consortium to enter the fashion industry, the world-famous LVMH Group acquired the LV, in the young American designer Mark? Joker after entering the main, in addition to the introduction of new handbags, but also extends to clothing, shoes and accessories , And take into account the needs of both men and women consumers. Under his surgeon, LV quite grasp the spirit of the 21st century. In 2003, Mark Gabler and Japanese illustrator Takashi Murakami cooperation, the introduction of new bags, full of dreamy manga designs, old bottles of new wine strategy, the old brand once again demonstrated the endless vitality. Dior Christian Dior - petals flying after the war In 1944, liberated from Nazi occupation of Paris, Paris fashion can regain international pride, should be attributed to the designer Dior. He introduced the first work in 1947, it will refresh people. At that time, Dior is at its peak in the Forties, an endless stream of creative. However, back to his growth process, Dior's gone through many twists and turns. January 21, 1905, Dior was born in Normandy, France, his family wealthy, his father operating a fertilizer factory, the mother is proficient in horticulture, usually like to spend flowers to get grass. Dior's father, a glimpse of nature, do not know what to do, the requirements of the son is very strict. The father hopes Dior grew up to be a diplomat, a major event for the country. However, Dior recognizes the mother's love of horticulture, not the kind of father's stereotyped career. In addition to devoting himself to the garden built by his mother when he was young, Dior's most anticipated year is the arrival of the Carnival. From an early age, Dior took the initiative to design a carnival costume for his family. Beforehand, he also sketched sketches on his notebook. Shortly after Dior moved to Paris to settle down, he complied with his father's expectations and entered politics at Paris Political College. However, after graduating he lived a bohemian wandering life. At that time, France was in the splendid "fine age" of culture. The top artists, composers, choreographers and literati gathered in Paris. There was a group of artist friends around Dior, who had opened galleries and exhibited paintings by Pablo Picasso, Chagall, Kandinsky and others, but they were closed down due to poor management. In 1929, the collapse of the Wall Street stock market in the United States caused the worldwide economic depression and the real estate business invested by Dior's father was also implicated. Since then, Dior not only life unhappy, but also suffering from tuberculosis. After a year of nursed back to health, it gradually recovered. During his recuperation, God seemed to want to restore the creative talent shown in his childhood to make him wonder. One day, with the encouragement of his friends, Dior picked up his pen, drawing on the sketches of clothing and hats. The Paris-based newspaper company bought six sketches of his paintings, each of twenty francs. In the face of new life, Dior began to think about the interaction between goods and fashion. In 1938, he was introduced to the work of Robert Pigeon clothing store, became the shop's full-time designer. After that, he spent four years in the shop of Lucien Lennon, the president of the French Association of Advanced Uniform Service, learning a lot of management practices and gaining a lot in apparel design skills. After the war, Marshall Psuck, the big capitalist known as the "Queen of Fibers," enjoyed the talent of Dior very much and unconditionally funded him to open an independent shop. In September 1946, Dior officially opened on the 30th Montaig Island in Paris. At that time there were only three studios, 60 seamstresses and six exclusive models. February 12, 1947, Paris Although the wind bleak, but in Dior's virgin clothing show is the flowers, fragrant, with "Corolla" and "eighth" as the theme of the clothing conference was opened. Dior design work, slim waist coat and whale bone support PuTTY skirt, with black gloves, high heels, make people sweep the haze of the war, thus igniting the postwar new hope and dream. Ms. Snow, the editor-in-chief of Harper Fashion magazine, praised his work "not only for the costume revolution but also for the new look of the times." In 1957, the United States, "Time" more to Dior cover figure, greatly praised his creative clothing. Since then, Dior fame in the international fashion world. The following year, Dior launched the "Envol" and "Zig-Zag" series. The models wear long gowns and a long shawl on their shoulders to give people a feeling of flying into the future. The evening dress part, Dress to win. Later, he liberated the waist of women and launched "H" series, with the shoulders and waist falling on the same vertical line. This is the first time Dior has presented a new breakthrough since his post-war publication. In 1948, Dior expanded its market to the United States and set up a branch office in New York to win the Fashion Award. However, for several years, he had to rest in a villa in the forest of Fontainebleau in the suburbs of Paris for overworking. Unfortunately, in 1957, Dior participated in the celebration of the tenth anniversary of the conference, went to Italy's hot springs area rest, died of a heart attack. After the death of Christian Dior, "Christian Dior" brand has gone through several design director, such as Yves Saint Laurent and Ferrell were within the office of the outstanding achievements. By 1997, British designer John Cariano took over "Dior". Cariano was born in 1960 in Gibraltar, Spain, his father is a plumber, exquisite workmanship, his mother love flamenco dance and music. At the same time he inherited the talent of his parents, so he turned to fashion design. Cariano's design by Gordier and Vivienne Westwood, good at harmonic style, change the traditional costumes, the Oriental World, the Gypsy, Third World minority culture is also his creation Essential nutrients in the process. "Dior" to show a steady stream of vitality, Carriano contributed. Yves Saint Laurent, Yves Saint Laurent - Between Savior and Into the Play Yves Saint Laurent, one of the most popular French designers in the 1960s. He can both design high-level uniforms, but also grasp the new trends in the times, making clothing products for young people. His creative inspiration, apart from the traditional costumes and historical materials, literature, painting and theater is also his search for creative areas. In 1936, Yves Saint Laurent was born in Oran, Algeria. Oran's customs, as well as Yves Saint Laurent's family background, had a great influence on his future design career. Oran's business activities are hot, crowds of businessmen from all walks of life, and local residents also belong to different ethnic groups and cultures. There, looking up, you can see the mosque, reflecting the colorful colors of the city under the sunshine of the Mediterranean coast. Yves Saint Laurent's father originally engaged in the insurance industry, after the switch to film production, his relatives from Alsace in eastern France, elders mostly in the judiciary. The family of Yves Saint Laurent generally retains Bourgeois style of life, he learned from urination drawings and paintings. Her mother's colorful dress at the party, the faint, scent of the body, all permeated Saint Juland's juvenile memories and became his inspiration for future design. At the age of 17, Yves Saint Laurent attended the dress competition organized by the International Wool Secretariat and won the first prize alongside German designer Carl Lagerfeld. Buerinoff, the editor-in-chief of French fashion magazine Vogue, praised the young man for his outstanding performance, advising him to attend the Paris School of Design's affiliated school to study tailoring and sewing techniques. However, Yves Saint Laurent lacked any interest in this type of formal education and returned to his native Oran during the school holidays to complete the fifty-one sketches in one breath. Returned to Paris, he will be these works to Brynov assessment, Briggs watched, scared to Heaven, that these paintings quite at the time the design master Dior style. So he introduced him to Dior's clothing company, after Yves Saint Laurent as Dior's assistant, from entering into his designer career. In 1957, Dior suddenly died, Yves Saint Laurent was killed, took over as design director, when he was only twenty-one years old. As soon as Yves Saint Laurent took over, his work always won great results. He introduced the black leather jacket, tight black sweater and other works, simple and neat tailoring style, it is easy to see that he is showing his ideas step by step. Dior up and down him as a "savior", but Yves Saint Laurent had a neurasthenic problem, shoulder the burden of this one, inevitably overloaded. When France sent troops to Algeria, Yves Saint Laurent was enlisted and sensitized. During the war, he was hospitalized for mental instability and soon the Defense Ministry forced him to retire. Yves Saint Laurent encountered the biggest crisis of his life at this time: Dior fired him for his illness, but his wisdom and endurance made him very lucky. During his retirement, he recuperate on the one hand, while thinking about how to create a new world of fashion. In 1961, he co-founded a clothing company with partner Pierre-Hubert. Cry first test, immediately fame, Yves Saint Laurent finally passed the storm. In 1965, he launched "MondrianDress" - in his cut, the bright colors of the Dutch painter Modriean, as well as the geometric patterns, compact and fashion as one. Yves Saint Laurent collection of many famous painters, Russian ballet, etc., are his inspiration for creation. Yves Saint Laurent will not miss once you have a chance to contribute to the arts and movies. For example, the Parisian Opera's chief ballet dancer Nuruiyefu performed by his surgery; directed by the Spanish director Buunuel "brothel prostitutes", the famous French actress Catherine Deneuve's clothing, It is also a masterpiece of Yves Saint Laurent, many people are amazed. Yves Saint Laurent put the other hand to the stage design, the well-known ballet choreographer Patti in the director of "Notre Dame de Paris" and "traveler artist", he was specially invited to surgeon. Since then, many famous theaters have vied for him to participate in the creation. In 1966, Yves Saint Laurent opened another clothing company on the left bank of the Seine, launching his left-bank line, branded YSL. The Left Bank of the Seine, a space for intellectuals and college students, has always had nothing to do with Haute Couture, but Yves Saint Laurent's introduction of street-style garments is proving to be very prescient. Yves Saint Laurent later introduced men's dresses and suits and designed hunting gear for women, a variety of long and short pants and pants, which led to "neutral style" trend. He also incorporates the third world's ethnic colors into the performance elements of the work, combining pop art and fashion to fully reflect the new trend of the times. 90s of the 20th century fashion mergers and acquisitions popular, at present, YSL's clothing and perfume sector under the Gucci Group, while the YSL left bank series of spring and summer 2001, by Tom Ford surgeon, the brand name is topped "Tom Ford for Yves Saint Laurent" in the name. It is foreseeable that YSL is gradually showing its new look. Issey Miyake Issey Miyake - the will to rewrite the history of clothing The Miyake life clothing show, always make people feel exudes an endless pulse. Issey Miyake's life inspired from the use of "a piece of cloth," the concept of the body stand on top of the earth, connected with nature. From Vionnet, he learned the sloppy skills of deconstructing the balanced beauty of suits and refurbishing the superficial meaning of the body. The characteristics of his creation at the beginning of his life, called "aesthetics of the earth," inspired him from the inspiration of nature, seashells, seaweed, and stone, while the traditional Japanese objects such as paper, cotton and bamboo , Silk, etc., also supply him an endless stream of creative nutrients. In styling, Japanese culture, ninjutsu, kimonos, thongs, and even the underworld of tattoos, are also elements of his thinking. The origin of Miyake's creation is a memory of the atomic bombings in childhood. He grew up in Hiroshima, first grade primary school, witnessed the atomic bomb mushroom cloud, fresh colors have been stuck in his mind. After graduating from Tama Art University, Issey Miyake was born in Paris in 1965 for further studies. He served as an assistant under Ji Longxue and Givenchy. In May 1968, undergraduates in Paris lifted the banner of anti-establishment, launched a strike, and the workers' organizations also followed up the strike. All through the streets of Paris detonated a heated vitality. So three homes to give up their work, took to the streets, become a member of the masses. Later, he recalled, after the baptism of academic movement, so that he re-thinking the relationship between traditional culture and suits, the kind of elegant high-level clothing, it was forgotten. During his stay in Paris, Issey often traveled to London to observe the street culture, the charm of the Beatles, hippies, runaway youth culture, gave him a lot of inspiration. After studying in Paris in May, he moved to New York as Binn's assistant. This overseas experience, so that not only to learn Miyake senior custom uniform production skills, but also to learn management and management methods. In 1970, he returned to Japan to set up the Miyake life design studio; the following year, he held a clothing show in New York, marched to Paris in 1973, a rave rave reviews. Issey Miyake's life to blockbuster, to be attributed to the Japanese designer to establish the "Paris model." At that time, Miyake used the concept of "service" to highlight its philosophy of clothes. He pointed out that there are three kinds of clothing in Japan. One is kimono, the other is kimono, and the last one is "service," while "serving" means happiness. His works are neither Western nor Eastern, transcending the borders of the country. He introduced new costumes through deconstruction to reflect the dynamic force of the body, but at the same time, it has the characteristics of comfort and practicality. Out of love for cotton, he invested a lot of effort to develop new cotton - this is where Issey Miyake different from other designers. In 1989, the Miyake introduced crease series, the theme is "Pleats, Please". This series of works, highlighting the aesthetics of science and technology. This kind of cloth passes through the rugged cardboard and is made of heat-treated and put on the body, whose light and invisible body touch gives the body a sense of buoyancy. In the second phase of Miyake's works, science and technology can not only provide a sense of beauty, but also provide convenience and comfort, and wrinkled series of clothes, can be described as retractable, quite suitable for travel to carry out. Issey Miyake came from Japanese culture, studied under the Western tradition, and absorbed the culture of many third world (such as India and Africa) culture, unique, establish their own aesthetics. Under his operation, clothes make the body play an autonomy, while the body becomes a spiritual manifestation. The costume, body and spirit make a silent but distinct rhythm and change the process of the clothing culture. Miyake's works, not only won international acclaim, but also the art museum as more works of art. He traveled to art galleries in the United States, France, England and other places for exhibitions. He was also invited to attend the Venice Biennale, and the Dutch Art Museum has also collected some of his works. For a fashion designer, these experiences are undoubtedly the supreme glory. Giorgio Armani Giorgio Armani - When a gentleman met ladies In recent years, a new generation of political celebrities, like ready-made high-end designer suits, especially the Italian fashion designer Armani's work. Armani learn non-use, he was studying at the University of Milan Medical School, during the study, the outbreak of World War II, so serving two years in military service. But after retiring, he did not go back to medicine. Armani into the community's first job is in Milan, Renat department store window design, was later transferred to the purchasing department. A few years later, he came into contact with the middle and lower reaches of the fashion industry, in particular, be able to grasp the fabric of the Samadhi. After leaving, Armani went to Cerruti as a fashion designer. Armani reason to grasp the quality of consumers, thanks to his sensitive smell of the atmosphere of the times. In Italy's post-war economy continued to grow in the context of the designer's personal brand popular, so Armani and friends in 1975, a clothing company. In the past, male consumers prefer British gentlemen's suits and British suits to fit and fit, but the body is tightly covered in dark wool and is airtight. This is the philosophy of clothing bred by the Western bureaucracy. Since the 1960s, people gradually accepted the spirit of liberation. Armani closely linked to the trend of the times, giving the suit a spacious shoulder and made of soft cloth, so that men in business community, in a busy life, the body can easily, this concept won the office workers Favorite. After the 1970s, women's rights movements in the West were wave after wave. The ratio of women entering and leaving the work force increased day by day. Armani observed this trend and lost no time in launching the women's series. Armani women's market, immediately get the resonance of the American female office workers, independent initiative without losing the natural, which is Armani for women to build a new image. In the choice of fabric, he used the French Lyon silk and Japanese synthetic fibers, to create a new texture, and then with the Italian professional tailor's skilled hand, Armani women's beautiful lines revealed, reflects the women do not make Sexy. Although the global economy has become more and more bubble-shaped after the 1980s, Armani is still well-placed and has launched the second generation Emporio Armani and its jeans. Vice card positioning is to highlight the ease of taste, reminiscent of weekend and seaside resort atmosphere of leisure. As for jeans, Armani still maintain a slender style: specially treated fabrics, soft touch, different from the rough Levi-s jeans; and unique cut, making the straight jeans, AB pants, high Waist pants and other styles popular all over the world. Armani's whirlwind, conquered the world's fashion industry. In 1982 the United States, "Time" with his cover for making albums, emphasizing Armani's creativity with the French designer Dior go hand in hand. In addition, he was awarded the Niemann-Macarch Award in the American fashion industry and the Golden Eye award by the Italian government. Armani in the apparel world invincible, then, he confidently enter the movie market, and won the support of many big stars. American actor starring Richard Gere "American dancer", Armani will be featuring fashion design. In 1987, directed by Brian Di Parma, director of the Chicago gang to reproduce the 1930s "selfless", the film's main characters Sean Connery, Kevin Costner, Andy Garcia and others The clothing, are from Armani's creativity. In a variety of awards ceremony occasions, many award-winning people and VIPs, will be dressed in Armani evening dress appearances, such as Sharon Stone, Emma Thompson, Judy Foster and other actresses, as well as the old Films Sophia Loren and Claudette Sedina, also are his supporters. Versace Gianni Versace - just for the lover's sensory Want to know Fan Sisi's motivation for creation, from "Versace" trademark - snake banshee Medusa to interpret. In Greek mythology, Medusa is a chilling monster that turns stone as soon as she sees her. Later Greek hero Boissi put on his flying shoes and cut off her head through the reflection of a bronze shield. In a moment, a horse with wings flew out of her neck. Since then, Western writers have regarded the Pegasus as a symbol of "imagination." Whereas Seth chose the "Banshee Medusa" as a symbol, meaning he imagined it to its fullest at the time of its creation. In his opinion, although the snake hair banshee shy, but "ugly" can still give birth to beauty. In the practice of creation, Versace absorbs the colors of the Renaissance, Baroque, Rococo and other periods, and adds the unique sexy of modern women to show his unique gorgeous and glamorous aesthetic style. Where Seth's mother is a tailor, he was influenced by a small child, determined to grow up to become a fashion designer. He saw a variety of women's wear at home, paying close attention to the curve of the female body. At school, he often portrays sketches of famous people, especially the European sex actresses Sophia Loren and Gina Lollobrigitta. At that time, the teacher also mistakenly thought he had a problem psychologically and told his mother about the matter, but the mother told the teacher: "My son is psychologically good, but has a strong interest in fashion." Van Saas was born in Italy Southern Calabria, a former Greek colony influenced by the Arab culture, is full of ancient buildings and fine arts, so traces of various cultures are imprinted on him and his work is even more The arts, fashion, culture, age and other different degrees of deification as one, and often use the elements of popular culture to express creativity. Whereas Seth clothing show debut, there will always be some supermodel appearances, such as Naomi Campbell, Kate Moss and Claudia Chevrolet. He designed the costumes are always bright and colorful, full of sensual charm. Anna Weta, the editor in chief of Fashion magazine in the United States, pointed out that this style of Versace is the representative of lovers' costumes. Every quarter of the costume presentation, people can feel the constant pursuit of Fan Saisi breakthrough in creative energy. He usually likes to read and collect works of art, just to inspire his creative inspiration. What is regrettable is that in the early morning of July 15, 1997, Fansai was shot and killed. After his death, Dona De La took over by his sister design director, continue to make Medusa magic in the world of magic.