Wenzhou Yintai conducts a new round of children's wear brand adjustment

H&M, ZARA and other fast fashion brands are the favorites of many “after 80′′ styles because of their variety of styles, their stylish design and relatively affordable prices. In March, urban shopping malls carried out a new round of children's wear brand adjustments this year. Fast fashion brand elements also entered the field of children's wear, and professional boy wear brands also emerged, mainly taking the British style.

Mothers often complained that when they entered the mall, they found that an ordinary children's T-shirt or dress was frequently costing three or four hundred yuan, and they often couldn't get it. Yesterday, the reporter found on the 7th floor of Wenzhou Yintai Department Store, where new arrivals of children's clothing brands have undergone some new changes. Brands like original marines are more like fast fashion brand ZARA. Each season will introduce multiple series, including sportswear and leisure. Clothing, formalwear and fashion. These clothes are in line with the fashion trends of the season, and the prices are easily accepted. Usually, boys' T-shirts and shirts are less than 150 yuan.

In addition, children's clothing in me city is similar to original marines, with a price that is close to the people and a variety of styles. Yintai children's clothing related person in charge, this type of brand is equivalent to the fast fashion brand in adult clothes, style changes, the design is very stylish, the price is relatively affordable, so it is very much loved by mothers.

Since last year, Korean brands have been the main theme of children's wear in urban shopping malls. Among them, boys wear to take the British style, and the original cartoon style is being abandoned. In this year's shopping mall children's wear adjustments, there appeared the British style brand designed for boys aged 3 to 10 years. Previously, children's wear in the shopping malls had more professional girls and only a few boys.

MQD is also a boy's wear brand that has just entered the city. It is divided into aristocratic dresses and urban exquisite collections. From hats, bow ties, vests, etc., all show a simple gentleman style.

The appearance of the professional boy's wear brand also revealed a message that the style of children's wear will be further subdivided in the future. According to industry sources, moms who had daughters in the past would buy a lot of clothes to dress up for their children. The mothers who have boys at home would be very depressed, because boys’ wear has a small brand and a single style. Under this demand, European and American styles, British style, and some children's clothes with a single style came into being.

According to reports, this professional boy brand takes fashion as the selling point. Usually, the customer buys more than just a shirt, but together with a bow tie, pants, etc. to get it together.